House of Aurea - Brown Living™

House of Aurea

At Aurea, we believe true luxury lies in mindfulness — in the way we design, the way we create, and the way our pieces are cherished. As a luxe clothing brand, Aurea is built on the principles of slow fashion, producing small-batch collections that honour craftsmanship, longevity, and elegance. Each garment is thoughtfully designed to balance modern sophistication with timeless appeal, ensuring it becomes a lasting part of your wardrobe rather than a fleeting trend. We consciously choose quality fabrics and detail-oriented techniques that minimize waste while maximizing durability and beauty. Aurea’s ethos is simple: elevated fashion that respects both the wearer and the world it’s created in. Our collections are for women who appreciate understated luxury and wish to embrace fashion that is as responsible as it is refined.

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Slate Grey Off-Shoulder Corset in Recycled Cotton

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Pink Off-Shoulder Corset in Recycled Cotton

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House of Aurea - Brown Living™

House of Aurea

Heritage crafted. Modern worn.

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Purple Corset & Skirt in Recycled Cotton

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Black Corset & Skirt in Recycled Cotton

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Strapless Corset with Lace-Up Front | Cotton Corset Top

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About House of Aurea

House of Aurea - Brown Living™

Aurea – Where Consciousness Meets Elegance. Aurea was born from a simple belief: true luxury is timeless, thoughtful, and responsible. In a world of fleeting trends and fast fashion, Aurea stands for pieces that last: in style, in quality, and in meaning.

Every garment is made to order, ensuring mindful production that respects both craftsmanship and the environment. Working with sustainable fabrics like hemp and Tencel™ cotton, we create clothing that feels as effortless as it looks, elegant, versatile, and enduring.

Our ethos is rooted in slow fashion: designing in small batches, producing only what is needed, and focusing on details that make each piece special. By blending modern sophistication with timeless appeal, Aurea offers women more than clothing, we offer an invitation to embrace responsible luxury. Aurea is not just about fashion. It is about a way of living, choosing quality over excess, consciousness over convenience, and elegance that never expires.

Mission Statement

It is to create timeless, consciously crafted clothing that blends elegance with responsibility.

Impact Created

  1. Reduced Overproduction: By following a made-to-order model, Aurea eliminates excess inventory and minimizes textile waste.
  2. Sustainable Materials: Our use of hemp and Tencel™ cotton ensures lower water consumption, reduced chemical use, and biodegradability at end-of-life.
  3. Support for Local Craft: We work with skilled artisans and local workshops, supporting fair employment and preserving craftsmanship.
  4. Conscious Consumerism: By designing timeless, versatile pieces, we encourage women to build wardrobes that last, reducing the cycle of fast fashion.

 Impact Metric

Value 

Overall employment created

15

% of Women Employees

60%

Number of Artisans Empowered

15


What are the causes you support?

Artisan Livelihoods, Employing People from Underserved Communities, Fair Trade / Ethical Wage, Plastic Neutral Empowerment, Women-Owned Business

What is the manufacturing process?

At Aurea, every piece is made to order, ensuring mindful production and eliminating the waste of overstock. This approach allows us to create garments with careful attention to detail, where each order is crafted individually rather than mass-produced. We work with skilled artisans and local workshops, combining traditional techniques with modern design sensibilities. By producing only what is needed, we not only reduce our environmental footprint but also ensure that every garment is personal, thoughtful, and timeless. This slow, intentional process reflects our ethos of responsible luxury — where elegance meets consciousness.

What are the ingredients/materials you use?

At Aurea, we consciously choose fabrics that embody both luxury and responsibility. Our collections are crafted primarily from: Hemp – A highly sustainable fiber that requires minimal water, no pesticides, and enriches the soil it grows in. Hemp is naturally breathable, durable, and biodegradable, making it an ideal choice for long-lasting fashion. Tencel™ (Lyocell) Cotton – Produced from sustainably sourced wood pulp through an environmentally responsible process, Tencel is soft, breathable, and gentle on the skin. Its blend with cotton enhances comfort while ensuring durability and versatility. By working with these eco-friendly textiles, Aurea creates garments that are not only elegant and timeless but also aligned with our commitment to slow fashion and conscious living

How do you source your raw materials/ ingredients?

At Aurea, we are deeply committed to responsible sourcing. Our raw materials are chosen with care to ensure they meet our standards of quality, sustainability, and ethics. Hemp is sourced from certified growers who follow eco-friendly farming practices, using little to no pesticides and minimal water. Tencel™ (Lyocell) cotton is procured from suppliers who are aligned with globally recognized sustainability certifications, ensuring traceability and environmentally responsible production. We prioritize local and regional sourcing wherever possible, reducing our carbon footprint while supporting artisanal and small-scale textile producers. Every fabric we use is selected not only for its luxurious feel and durability, but also for its ability to contribute to a more mindful and sustainable fashion ecosystem.

During its life and beyond, can your products be repurposed or composted at home?

Yes — Aurea’s garments are designed to be long-lasting, repurposable, and biodegradable. Since we primarily use natural fibers like hemp and Tencel™ cotton, our pieces can be: Repurposed – The fabrics can be upcycled into smaller lifestyle products (like tote bags, scarves, or home linens) once they reach the end of their life as clothing. Composted – Pure hemp and Tencel fabrics are biodegradable and compostable at home under the right conditions, breaking down without leaving harmful residues. Recycled – The textiles can also be sent to recycling programs where natural fibers are reprocessed into new yarns. By creating with natural, low-impact fibers and minimal synthetic trims, Aurea ensures each garment has a responsible afterlife — whether worn, repurposed, or returned to the earth.

Founded by Rrhea & Gauri

Rooted in heritage, elevated for today — AUREA is a celebration of Indian craftsmanship reimagined through a modern lens. Founded by two sisters with a shared passion for fashionand cultural legacy, the brand transforms traditional Indian prints into contemporary silhouettes designed for the global woman. Every piece is ethically handcrafted by artisans across India, blending timeless techniques with refined aesthetics.AUREA is more than clothing — it’s a story of sisterhood, sustainability, and style that honors where we come from while embracing where we’re headed.