Forsarees on Brown Living™

Forsarees

Sarees & Crafts

We are D2C brand reaching women across the globe and providing Handloom Sarees from Loom to their Doorstep with a click. We are a for profit enterprise working with 300+ artisans across 22 clusters from Indian villages. Our mission is twofold - * To bring sarees back in fashion as they are the pride of our country. * To generate livelihood for artisans who carry the legacy of crafts . Each of our product is made by hand and employs a traditional age cold craft.

About Forsarees

We are a heritage saree brand celebrating India’s rich handloom traditions working with 300+ artisans across 22 clusters from Indian villages. Each saree is handcrafted by skilled artisans, showcasing timeless weaves, regional crafts, and sustainable techniques. From Banarasi to Chanderi, we bring you authentic, handmade sarees that empower weaving communities and preserve India’s cultural legacy.

For Sarees is a craft-based brand reimagining India’s most iconic garment for the modern woman. Rooted in heritage craftsmanship and guided by modern design sensibilities, For Sarees bridges tradition and today. We create sarees that respect cultural legacy while fitting seamlessly into the lives of confident, style-forward women. Each piece is thoughtfully designed to be versatile, timeless, and relevant—whether for celebrations, milestones, or everyday elegance. By combining artisanal techniques with scalable production and modern storytelling, For Sarees transforms the saree from an occasion-wear staple into a lifestyle choice. For Sarees stands at the intersection of culture, craft, and commerce—bringing heritage fashion into the future.

Mission Statement

To become the global voice of India’s rare rural crafts by creating exquisite handcrafted sarees

Impact Created

We have enabled sustainable, recurring income for 350+ artisans across India’s rural craft clusters, supporting livelihoods while preserving traditional weaving and textile skills. Through long-term partnerships, fair pricing, and predictable production cycles, we reduce income volatility, strengthen local economies, and ensure traditional textile skills remain economically relevant for the next generation.

Impact Metric	Value
Overall employment created	6
% of Women Employees	60%
Number of Artisans Empowered	350

What are the causes you support?

Artisan Livelihoods, Women Empowerment, Women-Owned Business

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What is the manufacturing process?

Our process begins on handlooms, operated by skilled artisans in their local villages. Using a variety of yarns—cotton, organic cotton, silk, and linen—these looms transform raw fibers into durable, high-quality fabrics that form the foundation of our sarees. Once woven, the fabrics are often block-printed at the artisans’ homes, preserving the authenticity and individuality of each piece. Artisans use natural dyes or azo-free colors, ensuring that each saree not only carries a story but is also environmentally responsible.

What are the ingredients/materials you use?

From cotton to silk, we source diverse, sustainable yarns to craft heritage textiles for modern lifestyles. From cotton to silk, we source diverse, sustainable yarns to craft heritage textiles for modern lifestyles.

How do you source your raw materials/ ingredients?

We source raw materials directly from local villages, strengthening rural supply chains and ensuring traceability from origin to finished product. It increases income opportunities for rural producers, shortens lead times, and ensures greater transparency and quality control.

During its life and beyond, can your products be repurposed or composted at home?

Sarees, with their rich fabrics and intricate designs, can be repurposed into a wide variety of products, extending their lifecycle and reducing textile waste. You can convert them to stoles, dupattas, dresses, or pass them on to next generations a s a heirloom.

Mumbai based Ritu Oberoi is the founder of ForSarees, a digital brand that sells handloom sarees made by weavers and artisans from all across India.

A former Accounts Director at ABP Network, Ritu created a brand which shines a spotlight on one of our country's greatest assets, our Handloom Sector.

ForSarees isn’t simply a clothing brand, but a socially-driven business enterprise that works closely with weavers and artisans in rural India, bringing skillfully crafted sarees and other products to urban consumers.

Founded in 2018, Ritu believed that her corporate position had provided her with the knowledge and experience to establish her own business. Ritu used her sabbatical time to discover her entrepreneurial streak.She was astounded to witness so much ability and talent when visiting craft villages, yet residents struggled to market these things beyond a specific exhibition. She was aware of the void in the handloom sector.

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