Piroei on Brown Living™

Piroei

Sustainably outfitting tiny trendsetters

Piroei creates charming, eco-conscious clothing for children, crafted slowly and ethically with fabrics that are gentle on both kids and the planet. We are building a community that values thoughtful choices, sustainability, and a brighter future for generations to come.

About Piroei

Our commitment to sustainability goes beyond just the materials we use. We ensure that every garment is made with fair trade practices that support local communities. With our collection, you can dress your baby in the most charming and chic clothes, without sacrificing the planet or the people who make them.

Brand Story

Welcome to the enchanting world of Piroei, where we embody the ideology that less is more. Our whimsical collection is not only fashionable but also eco-friendly, manufactured slowly and ethically in small batches with fabrics that ensure safety and happiness to both you and your little one! Our commitment to sustainability goes beyond just the materials we use. We ensure that every garment is made with fair trade practices that support local communities. With our collection, you can dress your baby in the most charming and chic clothes, without sacrificing the planet or the people who make them. So join on this magical journey where style meets sustainability and together they weave a tale of a brighter, greener future for generations to come.

Mission Statement

Natural, ethically-made garments that embrace the innocence of childhood.

Impact Metric	Value
Overall employment created	100
% of Women Employees	100%
Number of Artisans Empowered	10

What are the causes you support?

Women Empowerment

What is the manufacturing process?

In our enchanting world of baby clothing, we seek the materials that not only keep the little one cozy but also have a minimal impact on the environment. Our choice of fabrics is carefully curated, with GOTS-certified organic cotton as the primary fabric. By embracing these magical materials, we strive to provide a healthier and gentler touch to delicate baby skin, while simultaneously reducing the ecological and carbon footprints left behind by fast-fashion companies. In our realm, clothes are made to last. By using durable, high-quality materials and timeless designs, we create garments that can be passed down from one adventurer to another. This magical approach reduces waste and encourages a culture of mindful consumption.

What are the ingredients/materials you use?

Organic Cotton

During its life and beyond, can your products be repurposed or composted at home?

Yes, we accept returns of the products at the end of their life, or when the kids have outgrown the size. We repurpose/reuse these clothes to manufacture other upcycled products.

Founded by mother-daughter duo Aruna and Juhi Purohit, Piroei blends decades of business wisdom with a heartfelt commitment to sustainability, ethical production, and a greener future for children.

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