Our brand is committed to creating meaningful impact by empowering traditional artisans and preserving India’s rich craft heritage. We work directly with artisan communities to ensure fair wages, sustainable livelihoods, and ethical production practices. By combining age-old techniques with contemporary design and responsible sourcing, we help artisans reach wider markets while promoting conscious consumption. Our journey is focused on building long-term social, economic, and cultural value through handcrafted products that tell authentic stories.
Mission Statement
Our mission is to empower artisans by preserving traditional crafts and creating sustainable livelihoods.
Impact Metric
|
Value
|
|
Overall employment created
|
100
|
|
% of Women Employees
|
50%
|
|
Number of Artisans Empowered
|
550
|
What are the causes you support?
Artisan Livelihoods, Employing People from Underserved Communities, Women's Empowerment
What is the manufacturing process?
Bottle Opener cum Fridge Magnet. These colourful and artfully designed fridge magnets cum bottle openers bring with them a unique desi charm to your bar / kitchen space. Handmade in wood and painstakingly handpainted by our talented artisans, these are inspired from traditional Indian forms of transport.
What are the ingredients/materials you use?
Bottle Opener cum Fridge Magnet. These colourful and artfully designed fridge magnets cum bottle openers bring with them a unique desi charm to your bar / kitchen space. Handmade in wood and painstakingly handpainted by our talented artisans, these are inspired from traditional Indian forms of transport.
How do you source your raw materials/ ingredients?
Bottle Opener cum Fridge Magnet. These colourful and artfully designed fridge magnets cum bottle openers bring with them a unique desi charm to your bar / kitchen space. Handmade in wood and painstakingly handpainted by our talented artisans, these are inspired from traditional Indian forms of transport.
During its life and beyond, can your products be repurposed or composted at home?
Bottle Opener cum Fridge Magnet. These colourful and artfully designed fridge magnets cum bottle openers bring with them a unique desi charm to your bar / kitchen space. Handmade in wood and painstakingly handpainted by our talented artisans, these are inspired from traditional Indian forms of transport.
Mayura Balasubramanian is the Founder and CEO of Craftizen Foundation.
- Background: She is an alumna of the Indian School of Business (ISB), Hyderabad (MBA) and has over 20 years of experience across the corporate, development, and education sectors.
- Inspiration: Her vision for Craftizen was shaped during her time handling a national rural tourism project with the UNDP (United Nations Development Program) and the Ministry of Tourism. During this project, which spanned 36 villages across 20 states, she observed a widening gap between traditional rural artisans and the evolving needs of urban consumers.
- Goal: She founded Craftizen in 2014 (with initial support from a NABARD Social Entrepreneur Fellowship) to act as a "business acumen partner" for the handicraft sector. Her work focuses on "Green Skilling"—upcycling discarded materials like temple flowers and silk threads—while providing dignified livelihoods to underprivileged women and adults with intellectual disabilities.
- Recognition: Mayura was selected as one of the 75 Women Transforming India by Niti Aayog and the United Nations in 2021-22.
