Jhultaru Design & Fashion House - Brown Living™

Jhultaru Design & Fashion House

Jhultaru by Deeshaa is a clothing label rooted in conscious design that believes eco can also feel beautiful. Thoughtfully designed in natural fabrics, our pieces are easy, breathable, and made to stay with you for a long time.

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Jhultaru Design & Fashion House - Brown Living™

Jhultaru Design & Fashion House

Quiet Luxury, rooted in Earth

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About Jhultaru Design & Fashion House

Jhultaru Design & Fashion House - Brown Living™

Jhultaru By Deeshaa was created from a heartfelt intention to bring slow, thoughtful fashion back into a world racing with fast trends. As a designer and educator, I saw how quickly clothing was consumed and discarded, and how deeply it affected both our planet and the people who craft our garments. This became the turning point.

They grew from the belief that fashion should honour nature, value craftsmanship, and carry meaning. The collections are crafted from organic cotton, hemp, Tencel, Ahimsa silk, Kala cotton, and other eco-friendly fabrics—each piece carefully handcrafted by skilled Indian artisans.

Every garment is designed to be timeless, versatile, and rooted in mindful creation. The mission is to make sustainable fashion not just an option, but an aspiration—beautiful, accessible, and conscious. By moving towards zero-waste production and empowering local craftspeople, Jhultaru By Deeshaa stands for clothing that feels good, looks good, and does good.

Jhultaru By Deeshaa was born out of a deep desire to create a slow-luxury fashion label that respects the planet and its people. As a designer and educator, I witnessed firsthand the wastefulness of fast fashion and set out to build a brand that celebrates mindful design, artisanal skill, and sustainability. Our collections use fabrics such as organic cotton, hemp, Tencel™, Ahimsa silk, and kala cotton, crafted by skilled Indian artisans into timeless, versatile garments. Our goal is to make sustainable fashion aspirational, accessible, and meaningful, while working towards zero-waste production and empowering local craftspeople.

Mission Statement

To create timeless, sustainable garments that honor the planet, empower artisans, and inspire all

Impact Created

Reduced Waste: Made-to-order production minimizes deadstock and overproduction. Eco-Friendly Materials: 90%+ of fabrics used are natural, biodegradable, and sourced from certified vendors. Artisan Empowerment: Support for small-scale workshops and local weaving communities across India, directly and indirectly. Conscious Consumption: Encourage customers to buy less but better, extending the lifecycle of clothing. Lower Carbon Footprint: Local sourcing and small-batch production reduce transportation and energy impact.

 Impact Metric

Value 

Overall employment created

3

% of Women Employees

1%

Number of Artisans Empowered

3


What are the causes you support?

Artisan Livelihoods, Fair Trade / Ethical Wage, Plastic Neutral, Upcycling Materials, Women Empowerment, Women-Owned Business


Founded by Deeshaa Shriyan

Deeshaa Shriyan is a fashion designer and educator who believes clothing should feel as good as it looks.
Through Jhultaru, she creates thoughtful, slow fashion rooted in comfort, material honesty, and everyday elegance. Her work has been featured in Pune Times and Femina, and she was a Top 8 finalist at LIVA Miss Diva 2024.