Jugni - Brown Living™

Jugni

Jugni is a sustainable skincare and lifestyle brand that believes in the power of nature to nurture the skin and soul. With a commitment to eco-conscious, ethical practices, our products are crafted using 100% natural ingredients, blending ancient wisdom with modern care. From luxurious body lotions to refreshing aromatherapy, each product is designed to offer a mindful, holistic experience. At Jugni, we empower women through social impact, championing sustainability, wellness, and self-care with every product we create.

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Jugni - Brown Living™

Jugni

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About Jugni

Jugni - Brown Living™

Our passion is to help consumers choose a thoughtful, socially and ecologically conscious lifestyle. At Jugni, we seek to bridge the gap between real-time lifestyle needs and affordable conscious living by providing our customers with all-natural, homegrown, effective and luxury handcrafted products. We employ economically and socially disadvantaged urban women and empower them to be financially independent while creating a safe space for their social and emotional experiences. We have a dream that our team members become agents of change and build safer, stronger communities around them.

Brand Story

Jugni is a women-led skincare and aroma wellness brand, born from the belief that self-care should be gentle, mindful, and plant-based. We specialise in bath and body care — from nourishing body lotions and butters to refreshing face mists and aromatherapy blends — all crafted with Indian botanicals like saffron, rose, and sandalwood. Every formulation is designed to be safe, effective, and luxurious, while our eco-conscious packaging ensures that beauty is kind to both skin and planet. Alongside skincare, Jugni also creates customised gift boxes and bespoke blends, making every ritual of care personal and memorable. Rooted in the philosophy of quiet luxury, Jugni is here to make your everyday routines healing, mindful, and beautiful.

Impact Created

1,000+ Customers Served — across India, Singapore & Dubai 1,000,000+ Products Sold — bath & body, skincare, and aroma wellness 85% Women-Led Team — creating skill-based jobs and financial independence 90% Eco-Friendly Packaging — replacing single-use plastics with glass, aluminum & paper 5,000+ Hours of Care Delivered — through mindful rituals in homes, hotels & spas

 Impact Metric

Value

Overall employment created

15

% of Women Employees

83%

Number of Artisans Empowered

10

How does Jugni empower women?

Jugni employs socially and economically disadvantaged urban women, providing them with fair wages and a supportive environment. By offering opportunities for financial independence and personal growth, Jugni helps build stronger and safer communities.

Are Jugni products handmade?

Yes, all Jugni products are lovingly handcrafted to ensure superior quality and effectiveness. This artisanal approach reflects the brand's commitment to sustainability and its mission of promoting a socially conscious lifestyle.

What ingredients are used in Jugni products?

Jugni products are made with natural and sustainably sourced ingredients, including essential oils, plant-based extracts, and minerals. Every product is free from harmful chemicals, ensuring safe and eco-friendly skincare.

Are Jugni products suitable for sensitive skin?

Jugni products are crafted using natural and gentle ingredients, making them ideal for sensitive skin. However, it is always recommended to perform a patch test before using any new product to ensure compatibility.

How does Jugni ensure product quality?

Jugni emphasizes small-batch production to maintain quality control and freshness. Each product undergoes careful formulation and testing, ensuring it meets the brand's high standards of luxury and effectiveness.

Can Jugni products be used as gifts?

Yes! Jugni’s beautifully handcrafted products make excellent gifts. From soothing bath salts to aromatic candles, their luxurious offerings cater to various occasions, making thoughtful presents for loved ones.

What is the manufacturing process?

All Jugni products are crafted in small batches using plant-based ingredients, ensuring freshness and quality. Our process blends modern machinery with careful handcrafting for a mindful, sustainable finish.

What are the ingredients/materials you use?

Jugni uses certified, skin-safe, plant-based ingredients to ensure purity and effectiveness. We also produce our own cold-pressed oils in-house, maintaining quality and authenticity at every step

How do you source your raw materials/ ingredients?

We source all our raw materials from trusted India-based suppliers who specialise in or manufacture plant-based ingredients, ensuring authenticity, traceability, and sustainable quality.

During its life and beyond, can your products be repurposed or composted at home?

Our packaging is designed to be repurposed or recycled, reducing waste and extending usability. While our products are best discarded after use, they remain non-toxic and safe for the environment.

Harsha has always been passionate about social impact. Early in my career, I worked with various organizations and NGOs, gaining deep insight into how social change takes root. But over time, I also witnessed how consumerism, fast fashion, and chemical-heavy products were eroding our sense of balance.

Most of what we buy today comes from exploitative labour practices or unsustainable supply chains. I wanted Jugni to be a small but meaningful solution. A way to reconnect care with conscience.

The vision was clear: empower women from vulnerable urban communities, create ethical and effective self-care products, and build a brand that values purpose as much as beauty. The word Jugni signifies the spirit that's both delicate and fierce, a reminder that light and strength coexist. Through our work, I hope each of us feels inspired to be our own light."

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