About Jugo Play
Jugo Play is a conscious parenting brand that designs premium, sustainable toys focused on nurturing social-emotional wellbeing and life skills. Rooted in Waldorf and Montessori methodologies, our toys go beyond puzzles and sorters to become meaningful tools for growth. Every product is created through deep research on developmental milestones and extensive parent feedback, making play both educational and joyful.
Brand Story
Jugo Play was founded by two visionary sisters with a deep background in education, public health, and climate change. Inspired by their family’s legacy in educational publishing, they set out to reimagine learning as an adventure. They noticed a gap in the market for thoughtful, research-driven toys that go beyond puzzles and sorters. With a focus on right-brain development, creativity, and social-emotional wellbeing, Jugo Play creates products that are as meaningful as they are fun. Each toy blends conscious design, sustainability, and quality to nurture skills that last a lifetime.
Mission Statement
Transform learning into play for intellectual & emotional growth
Impact Created
Employment created directly and indirectly through partners and manufacturers- 100+ Parents engaged since launch in August 2024 - 700+ over Delhi, Mumbai, Hyderabad. Plastic used: none
Number of Artisans Empowered: 50
What are the causes you support?
FreeFair Trade / Ethical Wage
Non-Toxic (No Toxic Chemicals Used)
Plastic Neutral
Women Empowerment
Women-Owned Business
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