Praanapoorna - Brown Living™

Praanapoorna

PraanaPoorna is a leader in bio-based cleaning and hygiene products. Dedicated to replacing harsh chemicals with safe, effective, and eco-friendly alternatives. We craft a wide range of handcrafted, lab-tested natural products for daily well-being. These safe options are perfect for babies, pets, and your entire home. Our selection includes cleaners, skin butters and oils, air fresheners, deodorants, and even pet care essentials. • High-Efficacy Disinfectants: Lab-tested and proven effective against a broad spectrum of pathogens, our disinfectants are safe for people, pets, and the environment. • Natural Cleaning Products: We offer a variety of household and institutional cleaning solutions, encompassing surface cleaners, floor cleaners, laundry detergents, and more. All our products are formulated for effectiveness while remaining gentle on surfaces. • Personal Care & Pet Care Essentials: PraanaPoorna extends its commitment to natural alternatives with a range of shampoos, hand washes, skin care products, and pet care items. Vision: Harnessing Nature's Power with raw origin natural ingredients with minimal processing, We strive to make natural, bio-based products mainstream, shifting consumption patterns and promoting biodiversity Mission: o Revitalize Tradition: We revive and promote traditional knowledge and natural, handcrafted products made with no heat using tree resins, herbs and Non-Timber Forest Produce (NTFPs). o Sustainable Alternatives: We replace petrochemical-based products with sustainable choices, utilizing NTFPs like soapnuts, tree resins, and essential oils. This reduces reliance on harmful chemicals and fosters forest conservation. o Healthier You, Healthier Planet: NTFP ingredients offer various health benefits. Soapnuts, for example, provide gentle cleansing, while essential oils can enhance well-being. Additionally, our non-toxic alternatives minimize exposure to potentially harmful substances

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Praanapoorna - Brown Living™

Praanapoorna

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About Praanapoorna

Praanapoorna - Brown Living™

Praanapoorna Natural disinfectant Cleaners are handcrafted with locally available raw materials for chemical-free Living spaces.

  1. Lab-tested Anti-bacterial effectiveness
  2. Promote the adoption of a chemical-free and zero-landfill lifestyle.

Praanapoorna Collective Mission is to work towards achieving the UN's Sustainable Development Goals:

  • GOAL 3: Good Health & Wellbeing
  • GOAL 6: Clean water
  • GOAL 9: Industry Innovation
  • GOAL 10: Reduced Inequality
  • GOAL 11: Sustainable Cities and Communities
  • GOAL 12: Responsible Consumption and Production
  • GOAL 13: Climate Action

Brand Story

PraanaPoorna manufactures a wide range of handcrafted, lab-tested natural products for daily well-being. These safe options are perfect for babies, pets, and your entire home. Our selection includes cleaners, skin butters and oils, air fresheners, deodorants, and even pet care essentials. Enhanced Wellbeing: Our formulations prioritize non-toxic, plant-derived ingredients, minimizing exposure to harsh chemicals and allergens often found in traditional cleaning products. Preserve microbiome on the skin Environmental Stewardship: PraanaPoorna products are biodegradable and minimize environmental impact. Local sourcing reduces our carbon footprint, and our commitment to repurposed containers fosters a circular economy. Community Empowerment: We actively partner with local farmers and artisans, supporting sustainable livelihoods and economic development within our communities.

Mission Statement

Revitalize traditions, create natural products; replace chemicals for Healthier You, Healthier Planet

Impact Created

-Community Empowerment: We empower women by creating sustainable livelihood opportunities in production. We actively partner with local farmers and artisans, supporting sustainable livelihoods and economic development within our communities. Social Responsibility: We collaborate with NGOs and self-help groups • Sustainable Production: Our cost-effective, handmade process eliminates the need for heat or heavy machinery. This minimizes capital expenditure while prioritizing responsible, local production • Waste Reduction: We actively use recycled and repurposed containers, minimizing waste generation. • Water Conservation: Our formulations are designed for efficiency, requiring less water for effective cleaning. • Zero Waste Manufacturing: Our commitment to a circular economy means minimizing waste and maximizing resource efficiency. We design zero-waste manufacturing processes, promoting responsible consumption and production

 Impact Metric

Value

Overall employment created

200

% of Women Employees

100%

Number of Artisans Empowered

50

What are the causes you support?

Artisan LivelihoodsCarbon Neutral / Tree Plantations, Cruelty Free, Employing People from Underserved CommunitiesFair Trade / Ethical Wage, Non Toxic (No Toxic Chemicals Used), Plastic Neutral, Take Back Program for Waste GenerationUpcycling MaterialsVegan (No-Dairy), Women Empowerment, Women Owned Business, Working with Self-Help Groups

What makes Praanapoorna products eco-friendly?

Praanapoorna uses locally sourced, natural ingredients to craft chemical-free products that support sustainable living and a zero-landfill lifestyle.

Are Praanapoorna disinfectants effective?

Yes, Praanapoorna's natural disinfectants are lab-tested for antibacterial effectiveness, ensuring chemical-free yet reliable cleaning solutions.

How does Praanapoorna support sustainability?

Praanapoorna aligns with UN Sustainable Development Goals, focusing on good health, clean water, climate action, and responsible consumption.

Are Praanapoorna products safe for babies and pets?

Absolutely! Praanapoorna offers baby-safe and pet-friendly products like diaper rash creams and grooming supplies, made with gentle, natural ingredients.

Can Praanapoorna cleaning supplies replace chemical cleaners?

Yes, Praanapoorna’s natural cleaning supplies provide an eco-friendly alternative to traditional chemical cleaners without compromising effectiveness.

Can I use Praanapoorna products for sensitive skin?

Yes, Praanapoorna’s skincare range, including body butter and face oils, is crafted to be gentle and safe for sensitive skin.

What is the manufacturing process?

• Zero Waste Manufacturing: Our commitment to a circular economy means minimizing waste and maximizing resource efficiency. We design zero-waste manufacturing processes. • Micro-Unit Network: This scalable model utilizes multiple, geographically distributed production units. This minimizes transportation and packaging needs while allowing for rapid scale-up. • Sustainable Production: Our cost-effective, handmade process eliminates the need for heat or heavy machinery. This minimizes capital expenditure while prioritizing responsible, local production By combining these elements, PraanaPoorna establishes a unique business model. It's a model that prioritizes social responsibility, sustainability, and offering effective, eco-friendly products. It's a model with a positive impact on communities and the environment • From berry to bottle, we control every step. Our unique process transforms raw soapnuts into a gentle, effective shampoo, without any synthetic bases.

What are the ingredients/materials you use?

PraanaPoorna manufactures new Bio-based natural products with locally sourced raw origin materials to replace the petrochemical-based products. Praanapoorna products are handcrafted and made using natural, locally sourced raw materials like citrus peels, soapnut, shikakai and pure essential oils. Various natural and traditional ingredients used by PraanaPoorna in order to create natural products - These are Natural Enzymes produced by effective microorganisms naturally present in Citrus peels.

How do you source your raw materials/ ingredients?

we develop inhouse innovative products and manufacturing process by Revitalizing traditional ingredients (Sambrani Tree resins, Shikakai) for hygiene products and immunity boosters. ensure shelf life without preservatives Develop postbiotic enzymes for ecosystem restoration using local alternatives to replace harmful petrochemicals. - We only use south indian Soapnuts to ensure localization and source it from local farms and forest produce of karnataka - Essential oils used for fragrance are extracts from herbs - We source from distillers who extract essential oils from herbs grown by local farmers - Citrus peels are sourced from Juice centers and local markets that are otherwise not edible for livestock or easy to compost - Jaggery is sourced from natural farmers directly, we only use black jaggery that has not been bleached. - Skin butters and body oils are made with Coconut oil grown on our own natural farm and healing Beeswax or seed butters and tree resins from forest NTFP.

During its life and beyond, can your products be repurposed or composted at home?

A lot of care has been taken to ensure that the products are easily digestible by the earth after use. The water used with Praanapoorna products naturally rejuvenates the soil and water. They act as natural fertilizer for plants or naturally clean drains, depending on the end use of the product. Our products contribute to safe living spaces, inviting more life force into our lives. Praanapoorna is dedicated to promoting the adoption of a natural and zero landfill lifestyle by supplying in repurposed containers after proper disinfection. Containers can be reused

Founded by Smitha Kamath

Smitha Kamath, a former polymer engineer, worked for 16 years in the corporate sector, experienced the emotional trauma of witnessing her two-year-old daughter suffer from acute skin allergies. Determined to address the root cause rather than simply treating the symptoms, Smitha embarked on a journey of discovery, studying the products used by her family and their impact on well-being.