ECONIC

After working as a designer for fast fashion brands, we saw the industry’s harsh realities: overproduction, excess being dumped in landfills, worker exploitation, and pollution from synthetic dyes. This inspired the founding of Econic in Assam, a women-artisan-led sustainable fashion brand. We blend traditional handloom with eco-printing and natural dyeing, using discarded flowers, leaves, and plant waste to create zero-waste textiles. Our purpose is to preserve heritage crafts, empower artisans as entrepreneurs, and offer eco-conscious, timeless products. Beyond fashion, Econic aims to build a community where artisans thrive, sustainability is embedded at every stage, and every product tells a story of care for people, craft, and planet.

Mission Statement

Empowering artisans, preserving craft, and creating sustainable, eco-conscious fashion.