ECONIC - Brown Living™

ECONIC

Econic is a conscious clothing brand transforming recycled plant waste into one-of-a-kind, handcrafted pieces. Each piece is made by skilled artisans using natural dyes, blending traditional craft with modern design. Wear something meaningful—made slowly, ethically, and with care.

Load video: ECONIC Collection Video
ECONIC - Brown Living™

ECONIC

Crafted by Hand. Shaped by Nature.

Plant a Tree With Us

Get an eTreeCertificate®

Plant Now
Load video: Brown Living Plastic Free Packaging Video

100% Plastic Free

we mean it

Read More

About ECONIC

ECONIC - Brown Living™

After working as a designer for fast fashion brands, we saw the industry’s harsh realities: overproduction, excess being dumped in landfills, worker exploitation, and pollution from synthetic dyes. This inspired the founding of Econic in Assam, a women-artisan-led sustainable fashion brand. We blend traditional handloom with eco-printing and natural dyeing, using discarded flowers, leaves, and plant waste to create zero-waste textiles. Our purpose is to preserve heritage crafts, empower artisans as entrepreneurs, and offer eco-conscious, timeless products. Beyond fashion, Econic aims to build a community where artisans thrive, sustainability is embedded at every stage, and every product tells a story of care for people, craft, and planet.

Mission Statement

Empowering artisans, preserving craft, and creating sustainable, eco-conscious fashion.

 Impact Metric

Value

Overall employment created

6

% of Women Employees

100%

Number of Artisans Empowered

6

 

What are the causes you support?

Artisan Livelihoods, Employing People from Underserved Communities, Fair Trade / Ethical Wage, Non-Toxic (No Toxic Chemicals Used), Women's Empowerment, Women-Owned Business

What is the manufacturing process?

Fabric Sourcing – Handwoven fabrics are procured from local looms in Assam, supporting weaving communities. Botanical Foraging – Discarded flowers, leaves, and plant waste are collected from temples, markets, and households. Preparation – The foraged materials are sorted, cleaned, and made ready for use in dyeing and printing. Eco-Printing & Natural Dyeing – Botanicals are transferred onto fabrics using traditional techniques, creating unique, nature-inspired patterns without chemicals or synthetic dyes. Zero-Waste Approach – Residual plant matter is composted, ensuring nothing goes to waste. Cutting & Stitching – Fabrics are tailored into garments and accessories by skilled women artisans. Finishing & Quality Check – Each piece is inspected for durability, comfort, and design excellence. Packaging – Products are packed in eco-friendly materials, completing a fully sustainable cycle.

What are the ingredients/materials you use?

Econic works with a unique mix of natural, sustainable, and locally sourced materials. Our base fabrics are primarily handwoven cotton and eri silk from Assam, chosen for their breathability, durability, and connection to heritage weaving traditions. For colors and patterns, we rely on botanical ingredients—discarded flowers, leaves, seeds, barks, roots, and vegetable or fruit peels collected from temples, markets, and households. These natural elements are used in eco-printing and natural dyeing, replacing synthetic chemicals with plant-based alternatives that are safe for artisans and the environment. We also integrate organic mordants such as alum, iron, or natural tannins to fix colors in an eco-conscious way. Every leftover botanical residue is composted, reinforcing our zero-waste approach. Even our packaging materials are eco-friendly, made with recycled or biodegradable options, ensuring sustainability at every step.

How do you source your raw materials/ ingredients?

At Econic, sourcing begins with a focus on local, ethical, and sustainable practices. Our base fabrics, primarily handwoven cotton and eri silk (ahimsa silk) are procured directly from weaving clusters in Assam, ensuring fair wages and continued livelihood for artisans. For natural dyeing and eco-printing, we collect discarded flowers, leaves, and plant waste from temples, local markets, juice shops, and households, giving new life to materials that would otherwise become waste. Whenever additional dyeing ingredients are needed, we rely on locally available roots, seeds, and barks, purchased from small farmers and traditional suppliers. To maintain eco-consciousness, we avoid synthetic chemicals, instead using safe, natural mordants like alum, iron, and tannins in minimal quantities. In this way, our sourcing process strengthens local ecosystems, supports communities, and keeps sustainability at the core.

During its life and beyond, can your products be repurposed or composted at home?

Econic products are designed for sustainability throughout their lifecycle. Our handwoven cotton and eri silk fabrics are fully biodegradable: cotton can decompose in 1–5 months under optimal composting conditions, while eri silk, being a natural protein fiber, also breaks down over time, especially when shredded. All our garments use wooden buttons as closures, ensuring they are fully compostable without synthetic components. Beyond composting, products can be repurposed into quilts, cushion covers, table runners, or DIY craft materials, extending their life and minimizing waste. By using discarded plant materials and zero-waste practices in production, Econic ensures that both the creation and end-of-life of our textiles remain eco-conscious, supporting artisans, preserving traditional crafts, and promoting a circular, sustainable approach to fashion.

Econic is created by Sanghamitra, a fashion professional with over a decade of industry experience, driven by a vision to merge sustainable innovation with artisan-led craft.

Shop by Category

Discover More

Home & Living

Where modern design meets ancestral craftsmanship

Fashion

Timeless style, quietly confident in every stitch

Personal Care

Daily rituals, quietly luxurious and pure

Food & Drinks

Gourmet indulgence with a soul

Work Essentials

Elevate your workspace with quiet, sophistication

Travel Essentials

Journey in style, leave only gentle footprints

Gifts

that whisper elegance and intention