Iraa on Brown Living™

About Iraa

Iraa Art is about creating awareness about Sustainability & encouraging people to make conscious buying choices. When you purchase from us, you become part of a community that values artistry, quality, and sustainability. We invite you to explore our collection and learn about our Sustainability Initiative. Every item in our collection is a testament to individuality and uniqueness. No two pieces are exactly alike, ensuring that you own something truly special. Our team transforms UPCYCLED fabric into beautiful handcrafted products like handbags, everyday accessories, office essentials, and home decor products.

Mission Statement

Encourage Sustainable Lifestyle choices

Impact Created

We have collected hundreds of catalogues from furnishing stores, which otherwise would have gone to the landfills. Sorted & cleaned them & are using them to handcraft beautiful functional products. Thus, we have reduced landfill waste & created livelihood opportunities for the underprivileged.

Impact Metric	Value
Overall employment created	8
% of Women Employees	80%
Number of Artisans Empowered	6

What are the causes you support?

Artisan Livelihoods, Employing People from Underserved Communities, Upcycling Materials, Women Empowerment

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A post shared by Iraa - Creative Upcycled Art (@art.byiraa)

What is the manufacturing process?

Sourcing surplus catalogues from furnishing stores, sorting the fabric as per quality, colour & size. Design different products based on the available fabric/ faux leather. Handover the designs & fabric to artisans & women who then handcraft them with the help of sewing machine where ever essential.p

What are the ingredients/materials you use?

We mostly use surplus fabric & faux leather discarded by sofa makers, tailors & furnishing stores. We purchase the zip, buttons, beads & lining as per the design of the product.

How do you source your raw materials/ ingredients?

We request the sofa makers, tailors & furnishing stores to provide us surplus fabric & faux leather which is not useful to them. We collect & sort all the material as per our requirements.

During its life and beyond, can your products be repurposed or composted at home?

No. Considering that we are making products from already upcycled material, it is difficult to repurpose it. Our products are made from fabric & faux leather so it is not biodegradable.