BAAAG on Brown Living™

BAAAG

Breathe. Balance. Be.

BAAAG is a conscious aromatherapy brand rooted in mental wellbeing and mindful living. We create 100% natural, small-batch products made with pure ingredients, intention, and honesty—designed to support emotional balance and everyday calm.

About BAAAG

BAAAG connects deeply with people and contributes to their well-being in a lasting way. They support individuals through life’s low moments with compassion and care, offering gentle, natural alternatives to harsh medications. Through the therapeutic power of essential oils and holistic lifestyle practices, they aim to make well-being accessible, effortless, and deeply comforting.

It creates pure, small-batch aromatherapy and self-care products using 100% natural botanicals from credible suppliers. Our mission is to deliver authentic, effective self-care while reducing environmental impact through sustainable sourcing, recyclable packaging, and mindful manufacturing practices.

Mission Statement

Our mission is to deliver authentic, effective self-care while reducing environmental impact through

Impact Created

Over the last two financial years, we have reached a growing community that values clean, minimal self-care and aromatherapy solutions. Our products have successfully supported their efforts to address lifestyle-related concerns, offering effective relief without reliance on harsh medications or synthetic personal care alternatives.

Impact Metric	Value
Overall employment created	5
% of Women Employees	60%
Number of Artisans Empowered	2

What are the causes you support?

Cruelty Free, Fair Trade / Ethical Wage, Non-Toxic (No Toxic Chemicals Used), Women-Owned Business

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What is the manufacturing process?

Handmade in Small Batches At BAAAG, every product is handmade, not mass-produced. We blend and bottle in small batches to ensure peak freshness, preserve the potency of natural ingredients, and maintain complete quality control. This artisan approach means what you receive isn’t just a product, but a carefully crafted piece of our passion, ready to become part of your daily ritual.

What are the ingredients/materials you use?

Materials, Quality, and Sourcing BAAAG products are formulated exclusively with 100% natural, plant-derived ingredients sourced from trusted, ethical growers. We prioritize single-origin, steam-distilled essential oils and cold-pressed carrier oils to ensure optimal purity and therapeutic potency. Our suppliers follow sustainable harvesting practices, avoiding overexploitation and preserving biodiversity. All raw materials are non-GMO, cruelty-free, and free from synthetic additives, microplastics, or harmful preservatives. Packaging materials are selected for recyclability and minimal environmental impact, with glass bottles and paper-based secondary packaging sourced from certified sustainable suppliers. This approach ensures our products not only meet the highest quality standards but also align with responsible environmental stewardship and social responsibility.

How do you source your raw materials/ ingredients?

At BAAAG, every ingredient comes from credible, vetted suppliers who meet strict quality and ethical standards. We partner with established producers, certified with proven track records in sustainable cultivation and authentic processing methods. All materials are selected for their origin integrity and verified through supplier documentation and certifications. We prioritize partners who can demonstrate transparency in their supply chain, from seed to finished extract. Our packaging is sourced from reliable, compliance-certified manufacturers who use recyclable or responsibly sourced materials, ensuring authenticity and environmental responsibility at every stage. This rigorous approach guarantees that every BAAAG product delivers genuine purity, trusted sourcing, and uncompromising quality.

During its life and beyond, can your products be repurposed or composted at home?

Product End-of-Life & Repurposing BAAAG products are designed with longevity and responsible disposal in mind. Our glass bottles and aluminum closures can be easily cleaned and repurposed for home storage, DIY blends, or decorative use. Labels and secondary packaging are made from paper that can be disposed of through standard paper recycling streams. While the primary packaging is not home-compostable, all paper-based components can be composted in appropriate conditions. By choosing durable, reusable, and recyclable materials, we encourage customers to extend the life of our packaging and reduce overall environmental impact.

Founded by Rini De

Founded by Rini De, BAAAG was born from a vision to support mental wellbeing beyond products—by building a mindful community grounded in honest, effective natural care and making wellbeing simple, accessible, and real.