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About House of Ara
Our mission is to create timeless, versatile clothing that blends style with sustainability.
House of Ara began with a simple belief that fashion can be beautiful without costing the earth. I started the brand to bring together my love for style and my commitment to sustainability, creating clothing that blends traditional Indian craftsmanship with modern, wearable designs. We work in small batches, use natural fabrics, and partner with artisans to keep heritage techniques alive. Our goal is to build a wardrobe that women treasure for years, timeless pieces that are versatile, comfortable, and kind to the planet. For us, fashion is not just about what you wear, but the story it tells.
Through our small-batch, sustainable approach, we’ve helped reduce textile waste by producing only what is needed. By working directly with artisan clusters, we’ve supported livelihoods and helped preserve traditional crafts. Our use of natural fabrics and low-impact dyes has minimized water and chemical usage, while our 100% plastic-free packaging has kept harmful waste out of landfills. Each garment is designed for longevity, encouraging mindful consumption and reducing the fashion industry’s footprint.
We collaborate with artisan clusters and small workshops instead of working directly with individual artisans. As production is shared across these groups, we do not have an exact count of the total number of artisans whose skills contribute to our collections, but each piece reflects their craftsmanship and heritage techniques.
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