Aayutra

Aayutra is a conscious fashion label founded by Ayushi Samdani, inspired by a childhood surrounded by textiles, craft, and creativity. Growing up in her mother’s boutique and father’s stitching unit, she developed a natural connection with fabric and design. Her journey through SASMIRA, global fashion weeks, and years of experience shaped her vision to create clothing with meaning. Launched in 2024, Aayutra blends sustainability with artistry. Every piece is crafted from natural, wellness-based fabrics like aloe vera, bamboo, kala cotton, eucalyptus, and linen. The brand celebrates mindful fashion through eco-printing, natural dyes, hand-painted details, and nature-inspired silhouettes. Aayutra’s designs draw inspiration from the five elements, chakras, Japanese minimalism, and emotional storytelling. The brand focuses on timeless, comfortable, and consciously crafted garments for both men and women. Aayutra is more than clothing—it is a movement towards mindful living.

Mission Statement

1. To create conscious clothing using natural, wellness-based fabrics.

Impact Created

• Promoted sustainable fashion through natural, wellness-based fabrics. • Revived artisanal craft with eco-printing, natural dyes & hand-painted details. • Encouraged slow fashion, inspiring mindful and long-lasting wardrobe choices. • Created wellness-focused clothing that feels gentle, breathable, and meaningful. • Influenced sustainable menswear with bamboo and hemp-based designs. • Provided opportunities through internships and real industry learning. • Built awareness about conscious living and eco-friendly materials.