WHE by Abira on Brown Living™

WHE by Abira

Handmade by women, crafted for a greener future

WHE — short for Women, Hand-made & Eco-friendly — is a design-driven ethical jewellery label founded in 2020 to connect women artisans directly to the market. Our jewellery is handcrafted with love and eco-consciousness using earth-friendly materials. As an all-women organisation, we focus on empowering underprivileged women to become financially independent and emotionally secure. We create livelihood opportunities across the supply chain and develop micro-entrepreneurs who go on to lead and train other women artisans. We continuously experiment with sustainable materials and processes — from garment-cutting waste, recycled paper and metals, to natural stones and traditional art forms — to offer stylish, high-quality jewellery without compromising on sustainability. Impact: 180+ women empowered • 500+ women trained • 15+ crafts revived • 13+ women-led craft groups • 5000+ kilos of waste up-cycled

About WHE by Abira

WHE by Abira is a design-driven, ethical fashion brand that tells a story of women's empowerment and sustainability through its handmade, eco-friendly jewelry. The brand is an all-women organization that aims to lift marginalized women out of poverty by creating jobs, providing mentorship, and empowering them to become micro-entrepreneurs. WHE transforms waste materials like fabric scraps and paper into unique, high-quality accessories while preserving traditional art forms.

Mission Statement

Empowering women through sustainable, handcrafted, eco-friendly fashion and lifestyle products.

Impact Created

At WHE by Abira, every piece of jewellery tells a story of empowerment. Through our initiatives, we have created meaningful impact in the lives of women from marginalized communities.

Skill Development: Training artisans in jewellery craftsmanship, design techniques, and sustainable practices.
Financial Independence: Providing fair wages and consistent income opportunities, helping women achieve long-term economic security.
Entrepreneurial Growth: Supporting women to become micro-entrepreneurs, manage their own ventures, and gain confidence in decision-making.
Community Empowerment: Building a sustainable ecosystem where women can learn, grow, and inspire others.

Through WHE, creativity becomes a tool for social change, enabling women to shape brighter futures for themselves and their communities.

Impact Metric	Value
Overall employment created	140
% of Women Employees	100%
Number of Artisans Empowered	134

What are the causes you support?

Artisan Livelihoods, Employing People from Underserved Communities, Plastic Neutral, Upcycling Materials,Women Empowerment, Women Owned Business

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What is the manufacturing process?

Our jewellery is handcrafted through a sustainable and artisan-led production process. Each piece is designed in-house and then made by skilled women artisans who work with earth-friendly materials such as recycled metals, natural fibres, garment-cutting waste, reused papers and ethically sourced stones. The process includes design development, prototyping, hand-crafting, finishing, quality checks and final assembly — all done in small batches to reduce waste. We follow a zero-waste approach, ensuring that leftover materials are reused in new collections while supporting fair wages, safe working conditions and continuous skill development for women artisans.

What are the ingredients/materials you use?

WHE by Abira jewellery is handcrafted using eco-friendly and upcycled materials, including recycled metals, upcycled wood, natural stones, organic fibres, garment-cutting waste, handmade paper, and traditional craft elements. Every material is chosen to create beautiful, durable, and sustainable jewellery that supports women artisans and reduces environmental impact.

How do you source your raw materials/ ingredients?

At WHE by Abira, we source our raw materials with sustainability and ethics at the forefront. Metals, stones, fibres, and upcycled materials are carefully selected from trusted suppliers, recycling initiatives, and artisan communities. Fabric scraps, wood, and paper are sourced from pre-consumer waste and local eco-friendly vendors

During its life and beyond, can your products be repurposed or composted at home?

WHE by Abira jewellery is made from recycled, natural, and upcycled materials. You can reuse metals, stones, and wood in DIY projects, and compost organic fibres, paper, or wood parts at home, reducing waste and extending the life of materials.

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