Myaraa By Namrata Lodha

Namrata Lodha, our founder, started Myaraa, at the age of 52, in a drive to make sustainable accessories fun again. This entrepreneurship journey started in a living room, with a germ of an idea, to reintroduce the concept of hats, as an accessory, but with a unique design element in it, and grew into a social media community, with customers in over 50 countries, across the world from Germany to Australia. Her inspiration was initiated from her own backyard in Madhya Pradesh, where she grew up in Harda. There are many wheat farms in the area, and after the grains have been harvested, the local artisans use the remaining wheat grass to create baskets, simple tools, and handicraft items made from it. Inspired by the natural grass fibre baskets, and tools from her childhood home in rural India, Namrata started designing these hats with the same material, making it good for the planet.