MAYU

It all began in Iceland, where our Founder & Creative Director explored landscapes and chased Auroras. There she stumbled upon something interesting - a sustainably made material dating back over 5000 years. The Nordic tradition of upcycling discarded fish skins inspired Mayura to incorporate responsibility into design thinking and create a sustainable luxury brand. With the thought of being able to create shared value through conscious products, we are reaching out to explorers, movers, dreamers, and shakers. ‘MAYU’ is derived from ‘Mayura’, which in Japanese means ‘gentleness’ and ‘superiority’. These qualities represent our community, a group of empowered individuals who understand luxury's responsibility.

How are MAYU’s products created?

MAYU combines the rich tradition of Nordic craftsmanship with modern design. Our products are crafted using innovative, eco-friendly materials like Piñatex and upcycled fish skins. We focus on sustainability at every stage, from design to packaging, ensuring that luxury and responsibility go hand in hand.

What is Piñatex leather?

Piñatex is a sustainable alternative to traditional leather made from the fibers of pineapple leaves. It is durable, biodegradable, and cruelty-free, making it an ideal choice for luxury accessories. At MAYU, we use Piñatex to create products like bags, wallets, and accessories that reflect our commitment to sustainability.

Are MAYU products cruelty-free?

Yes, all MAYU products are cruelty-free. We prioritize materials that do not harm animals, such as vegan Piñatex leather, and use upcycled fish skins that would otherwise go to waste. Our products embody the luxury of sustainability, ensuring that no animals are harmed in the creation of our items.

Can I personalize MAYU products?

At MAYU, we focus on creating timeless and unique designs, but personalization options may be available on select products. Feel free to contact us directly for more information on customizing your favorite MAYU pieces. We strive to make your experience as personalized as possible.

What makes MAYU’s luxury products unique?

MAYU’s luxury products stand out for their combination of ethical materials, sustainable production practices, and modern design. Our use of upcycled fish skins and vegan Piñatex leather ensures that luxury is not at the expense of the environment. Each piece is a blend of craftsmanship, sustainability, and responsibility.

What is the inspiration behind MAYU’s designs?

MAYU draws inspiration from the rugged beauty of Icelandic landscapes and the Nordic tradition of upcycling. Our designs aim to combine the ancient art of sustainability with contemporary luxury, creating products that reflect the values of our community: explorers, dreamers, and movers who value responsibility in their lifestyle choices.