This blog was originally posted on EcoPurple.co by Sharay Mishal.
Are you aware of Greenwashing?
To Greenwash someone is to fool them by claiming that a product/service is environmentally friendly. Brands make such bogus claims to attract customers looking for sustainable products.
Have you ever been Greenwashed yourself?
I know I have. But I have learned from my mistake, and just so that this doesn’t happen with you, I want to highlight a green community that promises to provide a range of trustworthy sustainable products. Since I have invested in them, I can vouch for their service 🙂 Let’s get to know them.
Chaitsi Ahuja, the founder, or how she likes to call it – ‘Entrepreneur of Sustainability’, is an environmentalist at heart. She, along with the support of her peers, established Brown Living – an eco-friendly shopping website dedicated to sustainable products. Their objective is to support brands and small businesses who design products pertaining to a circular economy.
What’s in store for you?
From clothing to bathroom essentials, hair care, kitchen essentials, home decor, etc, the store provides a myriad range of products. The plus point is, all of these are crafted in such a way that they support the health of our environment. Brown Living not only provides sustainable choices but also the ones that are vegan, organic, and of course eco-friendly. You can shop guilt-free!
What I find impressive is...
The plastic-free packaging! Isn’t it a bummer when you order an eco-product only to find it in a bubble wrap, and the packaging sealed with a plastic tape?
For years, packaging and the use of plastic have gone hand in hand. We all have witnessed and performed this practice. And this is something that deserves a better alternative. Understanding this issue and to stay in tune with the promise of plastic-free packaging, Brown Living says,
“We require that all shipments to Brown Living and to its customers to come 100% Plastic-Free (that includes bio-based or compostable plastics as well).”
They even use water-activated paper tapes and plant-based glue to seal the overall package. Hence, plastic-free.
Brown Living’s work ethic is in alignment with the UN’s Goals for Sustainable Development while supporting afforestation, slow and mindful living, fair trade and ethical sourcing, and more green ethics.
The Brown Lens
With an intend to avoid greenwashing, the team studies the framework and application of the sustainable products they feature. Before showcasing a particular product, The Brown Lens ethic is used to determine how it’s made, the source of materials, the environmental impact, and the functionality. Thus, if you wish to save yourself from getting greenwashed, Brown Living is here for you!
Brown living is a safe place for you to pin your faith and make a green investment.
Here’s an easy tip to save yourself from getting Greenwashed:
Check for legitimacy, certifications. Look for testimonials, an elite media coverage, multiple reviews. This will help you to better understand the product and the brand manufacturing it. Don’t fall for the description as soon as you read it.
Something we as consumers should take care of:
No matter how much a brand or a community extends a contribution in living green, we as consumers, too, should take responsibility. Even if it’s a sustainable product, ask yourself a question – Do I really need it? Shop for necessity rather than for luxury.
Be mindful. Be conscious.