Jaivik Setu

Name: Sattu 500g | Roasted Gram Flour for Healthy Drinks & Recipes
Brand: Jaivik Setu
SKU: STU
Price: 155.0 INR

Food that you can trust - safer for you and the environment

Jaivik Setu is rebuilding the bridge between honest farmers and conscious eaters since 2014. We source directly from trusted farming communities primarily across Madhya Pradesh and central India who practice natural, no-till, and regenerative agriculture. No synthetic pesticides. No insecticides. Just grains, pulses, and spices grown the way they were meant to be - in living soil, in small batches, by farmers we know by name. Every product segment is independently tested at an NABL-accredited lab for pesticide residue (and heavy metals/adulteration where relevant). Every farm in our network is audited. Every pack helps fund tree-planting through our partner - Scientech Eco Foundation (www.sefworld.org) Our range spans indigenous millets, heritage wheats, unpolished pulses, attas, traditional jaggery, and hand-cleaned spices - minimally processed, carefully handled, and rooted in regional grain traditions. Fair to farmers. Honest to families. Gentler on the planet.

About Jaivik Setu

Jaivik Setu means the bridge. We didn't set out to start another clean-food brand - we set out to repair a broken connection. For decades, our co-founder worked on reforestation across Madhya Pradesh, going deep into farming villages. He watched commercial farming take over from traditional farming, harmful chemicals become routine, and the farmers who refused — still growing food the natural way get singled out. Longer crops, higher costs, and a market that wouldn't pay them what their work was worth. In 2014, we started Jaivik Setu to build the bridge that was missing — between families who deserve to know what's in their food, farmers who deserve fair prices for honest work, the land that needs healthy soil to recover, and the future our children will inherit. Our goal is simple: deepen our farmer network, complete organic certification, and make verified clean food the default in Indian kitchens, proven by NABL lab testing, farm audits, and full traceability from soil to shelf.

Mission Statement

A bridge between honest farmers, conscious families, and the land that feeds them both.

Impact Created

1. Empowering farmers: We work with hundreds of farmers practicing natural, chemical-free cultivation - paying fair prices, building long-term relationships, and supporting them through the transition away from commercial agriculture. 2. Clean food: Through our in-house Pipal Café at the Jaivik Setu HQ, we bring clean food using as many organic ingredients as possible, along with local & seasonal produce to thousands of families in Indore, MP. 3. Greening the land: Through our partner foundation Scientech Eco Foundation (SEF), every pack contributes to tree-planting and ecological restoration. Over the last 40 years, our co-founder has actively contributed to reforestation projects in and around Indore, MP. SEF has planted ~30 lakh trees in and around our home city with active care for their long-term survival. 4. Strengthening communities: We also support local artisans and traditional crafts through our retail outlet, Pipal Handicrafts Store.

Overall employment created

% of Women Employees

Number of Artisans Empowered

20 What are the causes you support?

Carbon Neutral / Tree Plantations

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What is the manufacturing process?

Our process is built on traceability and minimal handling. We work across three streams, each handled differently to preserve quality. 1. Flours and attas. Sourced as whole grain from our farmer network across Madhya Pradesh, then processed in-house at our Indore facility. Grains are hand-cleaned and sorted to remove stones and damaged kernels, then milled in small batches at low RPM to retain natural fibre, aroma, and nutrition. 2. Whole grains, pulses, and seeds. Sourced directly from trusted farmers, hand-cleaned and sorted in-house, then packed unpolished and untreated to preserve their natural form. 3. Powders and spices. Sourced as finished product from farmer partners who clean, dry, and grind using traditional methods at source - keeping value with the grower.

What are the ingredients/materials you use?

Almost all of our products (except attas like multigrain atta) are single ingredients with no preservatives, additives, or synthetic chemicals. We dry, sort, clean, and grade and package them in-house.

How do you source your raw materials/ ingredients?

Over the years we have built a trusted farmers collective. We work with farmers who have organic and/or natural certifications like MPSOCA, Aatma, NPOP etc. We don't claim to be "organic certified" as we don't currently have the volume to invest in that certification but we claim pesticide free and we have independent testing at an NABL Lab to back that.

During its life and beyond, can your products be repurposed or composted at home?

Our packaging is on a deliberate transition - moving every format toward circularity, one size at a time. 500g packs are reusable. Local customers return their empty packs to us; in exchange, we plant a sapling inside the returned pack and hand it back to them, free. We are actively working on a pilot return-and-replant programme for our online customers. 1kg and 2kg packs are compostable. 100g packs are recyclable. 250g packs are in transition - part of the format is already recyclable. We're not where we want to be yet. But every format has a roadmap, and every pack you buy is part of a closing loop. We also give a packet of native Indian seeds free with every online order.