Scale Sprint | Performance Growth Campaign

If your goal is profitable, purchase-focused growth and you already have a product that has proven it can convert, the Scale Sprint is designed for you. Instead of limiting performance with an underfunded campaign, this package provides the budget, timeframe, and optimisation needed for Meta's algorithm to learn, refine, and maximise purchase performance while generating actionable insights for long-term growth.

Duration: 30 days, allowing Meta's algorithm to complete the learning phase while retargeting audiences, building, optimising, and improving campaign efficiency over time.

Media Spend: A higher daily budget is recommended based on your average order value (AOV), target ROAS, category, competition, and business goals. The final budget is mutually agreed before launch.

Objective: Purchase Conversion campaigns with retargeting enabled from approximately Day 10, once sufficient audience data has been collected to improve efficiency and conversion rates.

Prerequisites: A verified Meta Pixel or Conversions API, an active organic brand presence, and a conversion-ready website to ensure meaningful campaign attribution and optimisation.

Reporting: Comprehensive full-funnel reporting covering reach, impressions, clicks, CTR, CPC, add-to-carts, purchases, cost per purchase, ROAS, attribution, audience insights, creative performance, and optimisation recommendations.

What We'll Need From You
• Product samples for content creation, or high-resolution brand assets if a shoot isn't required.
• Brand logo, colours, messaging guidelines, fonts, and mandatory disclaimers.
• Sufficient inventory with adequate buffer stock throughout the campaign.
• A conversion-ready product page with high-quality images, pricing, descriptions, trust signals, and a seamless checkout experience.
• Timely approvals, ideally within two working days.
• Valid evidence supporting sustainability, eco-friendly, plastic-free, ethical, or environmental claims for advertising compliance.

Content & Campaign Usage
You'll receive perpetual usage rights for all videos and creatives produced, allowing unrestricted use across your owned marketing channels. Brown Living may showcase campaign creatives and results as a portfolio or case study unless requested otherwise in writing. All paid advertisements use commercially licensed or royalty-free music and are managed through Brown Living's Meta Business Manager with collaborator tags and brand mentions wherever possible.

Compliance & Transparent Terms
Every campaign undergoes a compliance review aligned with Meta Advertising Policies and ASCI guidelines. Claims that may risk ad rejection, reduced delivery, or account penalties may be revised or declined to protect campaign performance and platform compliance.

Content production becomes non-refundable once work begins. If agreed deliverables remain incomplete, the undelivered portion will be refunded. If Brown Living is unable to launch or manage campaigns for the committed duration due to our error, the unused media value will be refunded. Campaign performance cannot be guaranteed, as results depend on pricing, demand, competition, inventory, seasonality, website experience, and other external factors. However, every campaign delivers valuable creative assets, audience insights, testing data, and optimisation learnings to support future marketing decisions. If cancelled before launch, completed production work will be billed proportionately while any unused media budget will be refunded.

Ready to scale? Get in touch and we'll recommend the right campaign strategy based on your product, goals, target audience, and stage of growth.