

ECONIC
Econic is a conscious clothing brand transforming recycled plant waste into one-of-a-kind, handcrafted pieces. Each piece is made by skilled artisans using natural dyes, blending traditional craft with modern design. Wear something meaningful—made slowly, ethically, and with care.
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About ECONIC

After working as a designer for fast fashion brands, we saw the industry’s harsh realities: overproduction, excess being dumped in landfills, worker exploitation, and pollution from synthetic dyes. This inspired the founding of Econic in Assam, a women-artisan-led sustainable fashion brand. We blend traditional handloom with eco-printing and natural dyeing, using discarded flowers, leaves, and plant waste to create zero-waste textiles. Our purpose is to preserve heritage crafts, empower artisans as entrepreneurs, and offer eco-conscious, timeless products. Beyond fashion, Econic aims to build a community where artisans thrive, sustainability is embedded at every stage, and every product tells a story of care for people, craft, and planet.
Mission Statement
Empowering artisans, preserving craft, and creating sustainable, eco-conscious fashion.
Impact Created
Since its inception, Econic has created measurable environmental, social, and cultural impact. Based in Assam, we have recycled over 400 kg of discarded flowers, leaves, and plant waste into handwoven fabrics through eco-printing and natural dyeing, eliminating synthetic dyes and reducing landfill waste. Our women artisan-led production supports 20+ artisan families, providing fair wages, entrepreneurial skills, and preserving heritage handloom and natural dyeing techniques. Fabric offcuts and waste are repurposed into new products, reducing waste and creating additional value. Fabrics are fully compostable, and old garments can also be transformed into quilts, cushion covers, or DIY items. By combining sustainability, design, and artisan empowerment, Econic demonstrates that fashion can care for people, planet, and craft, creating a circular, zero-waste model while inspiring conscious consumption globally.
- Overall employment created: 6
- % of Women Employees: 100
- Number of Artisans Empowered: 6
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Founded by Sanghamitra


