Utakalp - Brown Living™

Utakalp

Utakalp is a sustainable fashion brand rooted in conscious design, timeless style, and thoughtful craftsmanship. We create small-batch women’s wear using natural fabrics, thoughtfully combining handcrafted block prints, plain fabrics, and delicate hand embroidery details. Our focus is on comfort, artistry, and mindful fashion that celebrates individuality while encouraging slow and responsible consumption. In selected styles, we incorporate azo-free fabrics wherever possible and use eco-conscious packaging as part of our sustainability journey.

Kaashi Cotton Shirt Dress for Women

₹4,099

Gulabi Breeze Dress for Women | Lightweight Floral Casual Dress

₹4,099

About Utakalp

Utakalp - Brown Living™

Utakalp was created with the vision of promoting sustainable fashion that respects both nature and artisans. Our garments are made using natural fabrics like cotton and traditional Ajrakh block print textiles, combined with hand embroidery and eco-friendly materials. We work closely with skilled artisans to preserve traditional crafts while creating modern designs. Our goal is to reduce environmental impact, support artisan livelihoods, and offer customers clothing that is ethical, comfortable, and responsibly made.

Mission Statement

Our mission is to create eco-friendly clothing that supports women and artisan communities

Impact Created

We promote sustainable fashion by using natural fabrics, supporting women and artisan communities, and reducing synthetic material usage. We encourage eco-friendly packaging, upcycled products, and small batch production to minimize waste and environmental impact. Our approach helps create awareness about responsible fashion while generating meaningful employment opportunities for women and skilled artisans.

Overall employment created

3

% of Women Employees

60

Number of Artisans Empowered

2

What are the causes you support?

Artisan Livelihoods, Upcycling Materials, Women's Empowerment

What is the manufacturing process?

Our garments are thoughtfully designed and produced in small batches using sustainable and natural fabrics such as cotton and cotton flex. We work with skilled artisans and women-led teams for stitching, hand embroidery, and detailing. Many pieces incorporate upcycled textile elements such as Ajrakh block print fabric, combined with hand-finished embellishments. Each product goes through fabric sourcing, pattern making, cutting, stitching, hand-finishing, quality checks, and eco-friendly packaging.

What are the ingredients/materials you use?

Cotton, cotton flex, traditional Ajrakh block print fabric, high-quality hand embroidery threads, natural wooden beads, eco-friendly buttons, soft cotton lace, breathable cotton lining, and sustainable eco-friendly packaging materials sourced responsibly from trusted artisans and suppliers.

How do you source your raw materials/ ingredients?

We source our raw materials thoughtfully from trusted local fabric suppliers and artisan clusters across India. Our primary materials include natural fabrics such as cotton and cotton flex and Ajrakh block print fabric. Wherever possible, we choose small-batch sourcing to reduce waste and support local businesses and artisans. We also prioritize sustainable trims, hand embroidery threads, and eco-friendly packaging materials.

During its life and beyond, can your products be repurposed or composted at home?

Our garments are made using natural and long-lasting fabrics that can be repurposed into accessories, potlis, scarves, patchwork products, or home décor items after use. Fabric scraps are also reused in embellishments and handcrafted details, supporting our low-waste design philosophy.

Founded by Taneeti Singh