

O.U.A.T.
Introducing O.U.A.T (Once Upon A Time), an upcycling startup based in Goa. We transform discarded wine bottles into premium drinking glassware ideal for corporate gifting, hospitality, and sustainability-focused initiatives. Through our initiative, we collect used glassware from restaurants, scrap yards, and residents and upcycle them into a wide range of products: glassware for cafes & restaurants, Soy candles, storage jars, jewellery, lighting, and home décor items, providing sustainable options while supporting the circular economy.
About O.U.A.T.

O.U.A.T. (Once Upon A Time) is a women-owned sustainable brand based in Goa that transforms discarded glass bottles into functional lifestyle products and premium glassware. The brand began with a simple purpose to see waste as a resource and give discarded bottles a second life through thoughtful design and craftsmanship. Rooted in circular economy principles, we collect used glass locally and upcycle it into everyday products that reduce waste and encourage responsible consumption. Our brand ethics focus on circular design, conscious production, and supporting local artisans while creating sustainable alternatives for homes, hospitality, and corporate gifting. Impact per kg of upcycled glass approx • 1.2 kg raw materials saved • 0.105 kg fuel saved • 0.9 kg CO₂ emissions reduced. Till now, we have been able to upcycle close to 4000 bottles so far. Currently, we are supplying to Marriott Fairfield, Alila Diwa, and the Government of Goa for Gifting.
Mission Statement
Our mission is to upcycle as much glass as possible and reduce carbon footprint. Reduce Reuse&Upcycle.
Impact Created
Impact per kg of upcycled glass approx • 1.2 kg raw materials saved • 0.105 kg fuel saved • 0.9 kg CO₂ emissions reduced. Till now, we have been able to upcycle close to 4000 bottles so far.
Impact Metric
The organization has created employment opportunities for 3 individuals, contributing to livelihood generation and small-scale economic growth. It has also empowered 3 artisans, supporting traditional craftsmanship and providing them with meaningful opportunities. Additionally, the workforce includes 2 women employees, reflecting the organization’s efforts toward encouraging women’s participation and inclusive employment.
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Founded by Atika Gaur

























