Mittee Moods - Brown Living™

Mittee Moods

Mittee Moods is a purpose-driven lifestyle brand rooted in the timeless wisdom of natural living. We started with handcrafted clay (mittee) bottles that offer a healthier and more sustainable way to stay hydrated while reconnecting people with traditional Indian practices- our unique flavorful clay bottles are a testament. Our products are made from natural, non-toxic materials and crafted by skilled artisans, combining functionality with heritage craftsmanship. Along with clay bottles, we also create complementary products such as jute bottle bags and are gradually expanding into other handmade clay and craft-based products like clay jewelry and hand-painted wall art. At Mittee Moods, our vision is simple — to build a health-first and planet-first brand that brings people closer to nature, tradition, and conscious living. Through thoughtfully designed handmade products, we aim to inspire people to fall in love with sustainable choices, their cultural roots, and the environment.

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About Mittee Moods

Mittee Moods - Brown Living™

Mittee Moods was born from a simple observation—widespread plastic bottle use and a longing for traditional matka water on the go. After nearly a year of R&D, we launched our clay bottles two years ago, combining natural cooling with a refreshing earthy aroma. We are a women-founded, women-led team focused on creating positive impact for people and the planet. Our work supports potter livelihoods while empowering an all-women backend team handling quality checks, packaging, and hand-painting—many of whom are students funding their education. We celebrate traditional art forms like Warli and Mandana through our designs, which are also our best-sellers. Sustainability drives us end-to-end: our packaging is 90% eco-friendly, avoiding toxic materials like thermocol, with minimal bubble wrap only when necessary. Even with fragile products, we maintain a breakage rate of under 1% (it is proudly "zero" as per our last 6-month orders).

Mission Statement

Delivering sustainable, wellness-driven products inspired by ancient wisdom and modern living.

Impact Created

Mittee Moods has so far sold 2,900+ clay bottles, preventing an estimated 15,000–29,000 plastic bottles from use, reducing waste and promoting healthier, chemical-free hydration. We are a women-led venture supporting education and livelihoods—currently employing 1 full-time and 2 part-time women team members, with 3 more supported earlier, all funding their studies. We also collaborate with potters, sustaining traditional craftsmanship. Through hand-painted designs, we help preserve folk arts like Warli and Mandana. Our operations remain eco-conscious with 90%+ sustainable packaging and a <1% breakage rate, minimising environmental impact.

Overall employment created

3

% of Women Employees

100

Number of Artisans Empowered

2

What are the causes you support?

Artisan Livelihoods, Cruelty Free, Fair Trade / Ethical Wage, Non-Toxic (No Toxic Chemicals Used), Plastic Neutral, Upcycling Materials, Women's Empowerment

What is the manufacturing process?

Natural clay sourced from mountainous regions is brought and mixed nicely with water to make a paste-like consistency. All lumps are removed and a 0.1% caustic is added to ensure proper binding. The mixture is poured in moulds so that the shape, size and capacity of bottles are consistent. The same are exposed to sun for drying. Once the clay settles and takes shape, the moulds are removed, proper drying is ensured and eventually, the products are fired in a kiln. Later on, caps are fixed onto them (we use steel caps)- the inner screw is glued on outside of the bottle's mouth and no contact of this is there with the water inside. Once the bottles are ready, they undergo QC before being ready for dispatch.

What are the ingredients/materials you use?

Pure natural clay available in mountainous regions including those near lakes/ ponds - we ensure no hazardous materials like heavy metals are present in the clay. We also use steel caps on the bottles to ensure there are no leakages and the bottles are travel-friendly. **PS: In our catalogue attached, you will come across flavored clay bottles, however we are not sharing any details of this product here as we will not be selling them here on brown living or any of the online portals since we are in process of taking an IPR for them. Kindly ignore that product from our catalogue at the moment**

How do you source your raw materials/ ingredients?

Pure natural clay available in mountainous regions in and around Rajasthan etc. is brought in dumpers to the manufacturing location. This is our major ingredient and our product relies heavily on the good-quality clay. Steel caps are sourced from local vendors based on our size requirements.

During its life and beyond, can your products be repurposed or composted at home?

Yes. Clay bottles once used for drinking water can later be used as home decor for gardens/ outdoors. They can also be used like planters. Even if they are disposed, they will not harm the earth like plastics etc.

Founded by Ayushree Bansal