Kritenya
Kritenya is a Delhi-based brand working with handwoven natural fabrics to create bags and accessories that are thoughtful, functional, and unique. We produce in small batches, embracing slow fashion and ensuring each piece feels one of a kind. At the heart of Kritenya is a community of skilled women artisans who work with us , contributing their craft at their own pace.
Kritenya
Handwoven & Handcrafted Accessories
About Kritenya
Kritenya was born with a deep intention—to work closely with the weavers and traditional weaves of Assam, bringing their craft into contemporary relevance. At a time when it was uncommon, even controversial, to cut mekhalas and transform them into bags, we chose to challenge convention. There were mixed reactions—some appreciated the innovation, while others questioned it—but we stayed committed to our vision. Slowly and steadily, we grew. Exhibitions, along with online platforms like Craftsvilla and Novica, played a significant role in helping us reach a wider audience and build trust in what we were creating. From the very beginning, Kritenya was never just about products—it was about people. Instead of setting up a conventional factory, we chose a more mindful path: working with women who already possess skills like stitching and handwork but may not have the opportunity to step out and work.
Mission Statement
Empowering our team with a sustainable livelihood. Always upcycle and be zero waste.
Impact Created
Our understanding of fabrics and how to use them has inspired brands and organizations. Creating consistent livelihood opportunities for skilled women working from their own spaces
Overall employment created
8
% of Women Employees
80
Number of Artisans Empowered
8
What are the causes you support?
Founded by Manjuri Hazarika