What is the manufacturing process?

Avartan follows a responsible and low-waste manufacturing process rooted in conscious craftsmanship and circular design. Garments are developed and produced in our own unit in Delhi, where cutting, stitching, finishing, and garment construction are carried out in-house to maintain quality and reduce production waste. Embroidery and surface development are executed by our own artisan teams in Delhi, along with our dedicated artisan unit in Deulpur, West Bengal. Existing textile waste generated within our other brands is thoughtfully repurposed through appliqué work, layering, patchwork, and design interventions, extending the life of valuable materials while minimising waste generation. The brand works in small batches with a focus on durability, handcrafted detailing, and mindful production practices that support long-term use and reduced environmental impact.

What are the ingredients/materials you use?

Avartan primarily works with recycled cotton and linen fabrics, focusing on natural, biodegradable, and low-impact materials. Textile remnants and leftover fabrics generated within our own brands are repurposed through appliqué work and surface enhancement techniques to minimise waste and extend textile life. Embroidery yarns used by the brand include Eri silk, nettle, and tussar-based yarns, while stitching threads are made from cotton. The garments use coconut shell buttons instead of synthetic alternatives, supporting the brand’s commitment to natural materials throughout the production process. For prints and surface treatments, Avartan incorporates eco-printing techniques and is gradually exploring natural dyeing methods as part of its ongoing sustainability journey.

How do you source your raw materials/ ingredients?

Avartan sources recycled cotton and linen fabrics from trusted vendors who provide certified recycled materials, and the brand maintains the relevant recycling certifications for transparency and traceability. Natural yarns such as nettle and Eri silk are sourced from artisan and textile communities in Northeast India and Uttarakhand, while additional yarns are procured from Banaras. Coconut shell waste buttons are locally sourced from Delhi-based suppliers, supporting the use of natural and biodegradable trims. For eco-printing and eco-dyeing processes, the brand works with easily available botanical materials and food waste sourced from its surrounding environment, encouraging low-impact and regenerative design practices.

During its life and beyond, can your products be repurposed or composted at home?

Yes. Avartan products are designed using natural and biodegradable materials, allowing them to be repurposed, repaired, or composted more responsibly at the end of their lifecycle. The garments are constructed without synthetic components; even closures and trims such as buttons are made using natural coconut shell. The use of recycled cotton, linen, cotton stitching threads, natural embroidery yarns, and biodegradable components enables many parts of the garment to break down naturally under suitable composting conditions. Due to their handcrafted construction and durable quality, garments can also be altered, repaired, layered, or repurposed into accessories, home textiles, or new design pieces, extending their usable life and reducing landfill waste.

Gautam Gupta Creative Director & Co-Founder — Avartan Creative Director — Asha Gautam & GG by Asha Gautam Gautam Gupta approaches fashion through the lens of preservation, innovation, and responsibil