Zikrr
Zikrr is a slow beauty brand rooted in nostalgia, memory, and Indian heritage. We craft handcrafted, alcohol-free ittars using traditional hydro-distillation techniques in Lucknow, blending timeless artistry with a modern aesthetic. Our fragrances are natural, cruelty-free, and designed for Indian skin and climate, offering an intimate, sensory experience that lingers.
About Zikrr
Zikrr was born from memory, of childhood moments spent with my grandfather, who wore ittar like a quiet signature. Growing up in Lucknow, the city of Nawabs, fragrance wasn’t just something you wore - it was in fact, a part of who you were. Over time, synthetic perfumes replaced tradition, and the soul of scent began to fade. Zikrr is my effort to bring it back. We create handcrafted, alcohol-free ittars using age-old techniques and natural ingredients blending heritage with modernity. Our mission is to revive this ancient art and take it to the world. We are building Zikrr into the Byredo of India, rooted in memory, made for now. - Dea Srivastava
Mission Statement
Reviving India’s ittar heritage through mindful fragrances rooted in memory, nostalgia and craft.
Impact Created
Zikrr is creating impact by reviving India’s centuries-old ittar-making tradition and supporting local artisans in Lucknow who practice the craft using natural, sustainable methods. Our alcohol-free, skin-safe fragrances promote conscious beauty while offering an alternative to synthetic, mass-produced perfumes. As a women-led brand, we champion inclusive storytelling, mindful marketing, and ethical production. With every ittar, we’re not only preserving a fading cultural legacy but also reintroducing it to a new generation of consumers who value depth, authenticity, and emotion. Our products encourage slower living, personal rituals, and a deeper connection to self, heritage, and environment.
Overall employment created
6
% of Women Employees
75
Number of Artisans Empowered
16