Yellows Decor - Brown Living™

Yellows Decor

Yellows is a luxury, woman-owned candle brand based in Mumbai, hand-pouring unique and sophisticated artisanal candles. Crafted for those who view candles as functional tools to shift their mental state and create wellness sanctuaries, the brand blends aesthetic elegance with conscious indulgence. Vision To prove that luxury and Earth-consciousness can coexist beautifully, creating high-end candles that elevate personal wellness, honor traditional craftsmanship, and leave a lighter carbon footprint. What We Offer Hand-Poured Luxury Candles: Creatively designed, unique themed aesthetic collections crafted with natural, plant-based waxes and clean wicks. Artisanal Wax Sachets: Elegant, flame-free home fragrance alternatives designed to elevate everyday spaces. Eco-Conscious Design: Endlessly reusable luxury vessels paired with mindful, zero-waste studio practices.

About Yellows Decor

Yellows Decor - Brown Living™

The Ritual of Space. In a chaotic world, Yellows believes a candle shouldn't be passive decor; it must actively alter how a space feels. Moving away from synthetic, mass-produced paraffin, we treat candle-making as a high-art form. We craft meticulously hand-poured, natural soy wax creations. Inspired by modern minimalism, clean lines, and nature, each piece is a functional sculpture—a striking visual statement when unlit, and a deeply comforting sensory experience when lit. 2. Brand Purpose: Creating Sanctum To elevate everyday living by transforming physical spaces into wellness sanctuaries through handcrafted luxury and sensory design. 3. Long-Term Goals (2–5 Years) Corporate Gifting: Position Yellows as the premier luxury gifting partner for corporate clients, premium real estate, and high-end event planners. Product Diversification: Expand beyond container candles into geometric pillars, floral themes, and wax sachets.

Mission Statement

Elevating homes into sanctuaries through 20 years of handcrafted, artisanal luxury.

Impact Created

As a premium candle brand, Yellows Decor measures its impact through three core eco-wellness metrics: Clean-Air Footprint: Eliminating crude-oil toxins and reducing indoor soot by replacing paraffin with 100% biodegradable, plant-based soy wax. Sanctuary Hours: Delivering thousands of slow, cool-burning hours of clean aromatherapy using phthalate-free fragrances. Vessel Circularity: Minimizing waste by encouraging clients to repurpose or refill luxury glass and ceramic containers.

Overall employment created

3

% of Women Employees

100

Number of Artisans Empowered

1

What are the causes you support?

Cruelty-Free, Fair Trade / Ethical Wage, Women Empowerment, Women-Owned Business

What is the manufacturing process?

Handmade and handpoured Manufacturing soy wax candles is a beautiful blend of science, temperature control, and precision. Because soy wax is a natural, living material derived from soybean oil, it is highly sensitive to thermal shifts. The process moves through several critical phases to ensure a clean burn, a smooth finish, and an excellent scent throw.

What are the ingredients/materials you use?

100% natural wax derived from hydrogenated soybean oil Fragrance Oils: High-purity, candle-grade fragrance oils. These are formulated to withstand high temperatures without breaking down or losing their therapeutic aroma. Naturally dried flowers, fruits and spices. Flat-braided cotton wicks, Natural wooden wicks Reusable hand picked and selected metal, wooden and glass vessels.

How do you source your raw materials/ ingredients?

Raw materials are sourced from local, wholesalers and manufacturers in India. Sourcing raw materials for a luxury home fragrance brand requires a deliberate approach to balancing premium quality with wholesale cost-efficiency. To maintain a high-end brand identity, the focus shifts away from generic hobbyist shops and toward established wholesale hubs, specialized chemical distributors, and custom manufacturers.

During its life and beyond, can your products be repurposed or composted at home?

Yes the vessels can be reused and refilled also. The dried flowers are carbon-rich "brown" waste and spices as nitrogen-rich "green" waste. Chop the flowers, mix them with wetter kitchen scraps, and balance them with soil to create rich, natural fertilizer.

Founded by Praveena Mehta

The Founder’s Journey The story of Yellows began in Mumbai with a singular, powerful vision: to redefine modern luxury through conscious, artisanal craftsmanship. As a woman entrepreneur navigating th