URLI - Brown Living™

URLI

An eco-conscious fashion brand rooted in culture, craft, and sustainability. We blend traditional craftsmanship with modern, relevant design to create clothing that is gentle on the skin and mindful of the planet. Made using natural and low-impact dyes, our pieces are free from harsh chemicals. Because fashion can be gentle — to the Earth, to people, and to culture.

Vendor:URLI

Unisex Pome Regenerative Tee Sustainable Cotton T-Shirt

₹699
Vendor:URLI

Unisex Natural Dye Sohrai Motifs Tee Handcrafted Cotton T-Shirt

₹1,290
Vendor:URLI

Unisex Natural Dye Solid Tee Dark Grey Cotton T-Shirt

₹999
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URLI - Brown Living™

URLI

Celebrate Culture & Conscious Fashion

Vendor:URLI

Unisex Natural Dye Solid Tee Harvest Yellow Cotton T-Shirt

₹999
Vendor:URLI

Unisex Natural Dye Solid Tee Peach Cotton T-Shirt

₹999

About URLI

URLI - Brown Living™

URLI began with a memory — the Urli bowl in my grandmother’s kitchen. A vessel of warmth, beauty, and celebration, it symbolized togetherness and meaning in everyday life. Inspired by this legacy, I wanted to create a brand that brings culture, craft, and consciousness together. With over two decades of experience in design and product creation, I have witnessed how fast-paced fashion often overlooks what truly matters — people, culture, and the planet. While business grew and fashion has become accessible to everyone, so has adulteration, the amount of the harsh chemicals n synthetics that have seeped into our ecosystem. URLI was born out of a longing for something more mindful: clothing that respects nature, honours heritage, and embraces modern sensibility.

Mission Statement

Fashion can be gentle to the Earth, to people, and to culture.

Impact Created

We have just started out. One year went by putting things together. Just been 3 and a half months since we went live. Every sale is a win as it builds awareness around sustainable clothing. We made only a few sales. Am a solo founder and now seeking a like-minded co-founder or partner to help scale our business.

Impact Metruc

This initiative has created employment for 1 individual, supported by a team of 1 full-time and 2 part-time members. With a strong focus on craftsmanship, it has empowered 2 artisans through meaningful work. Currently, women represent 3% of the workforce, with ongoing efforts to build a more inclusive and balanced ecosystem.

What are the causes you support?

Artisan Livelihoods, Carbon Neutral / Tree Plantations, Cruelty Free, Non-Toxic (No Toxic Chemicals Used), Not For Profit (Registered NGO), Plastic Neutral

What is the manufacturing process?

We have started with knitted tees and tops, with more products in the pipeline. we use natural fibres and eco-friendly dyes (natural and low-impact). Our Dyeing techniques are blend of hand and machines. Printing uses low-energy, near-zero wastewater methods with certified inks. We partner with responsible makers, artisans, and NGOs.

What are the ingredients/materials you use?

We use natural fabrics like cotton, linen, silk, hemp, and their blends. We minimize synthetics as much as possible, including in trims, ensuring our materials remain gentle on the skin and kinder to the environment.

How do you source your raw materials/ ingredients?

We source through facilities in Tirupur, Tamil Nadu, and Maharashtra, working with reputed mills for quality fabrics. We use Anchor threads for embroidery and collaborate with artisan communities to blend traditional craftsmanship with contemporary design. we have started with Sohrai artist Manikchand from Jharkahnd, Banjara embroidery products from Maharashtra cluster.

During its life and beyond, can your products be repurposed or composted at home?

Our products can be repurposed in multiple ways during their life. Made primarily from natural fibres, they may also be compostable under the right conditions after removing non-biodegradable trims and components.

Founded by Dhanya