URA Living - Brown Living™

URA Living

URA Living creates handcrafted home decor like cushion covers, throws, rugs, bedsheets, and accessories made using high-quality natural materials and traditional Indian craftsmanship. Each piece is thoughtfully made to bring warmth and elegance to your home, while supporting sustainable, artisan-led production.

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Shell Cotton Cushion Cover | Soft & Decorative Home Accent

Sale price₹1,519 Regular price ₹1,599
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Foil Hand Painted Cotton Cushion Cover | Artistic Handmade Home Decor

Sale price₹1,139 Regular price ₹1,199

About URA Living

URA Living - Brown Living™

The space of your own, your pro-comfort zone, where you let the personality out, is a place to be created and designed attentively. Every piece of our collection defines our desire to make awe-inspiring art ready to impress you more than the guests. We believe in creating the ideal home decor that exhibits luxury, style, comfort and quality while perfectly fitting in your space to glorify it. We come from a ‘Slow Living’ school of thought where we let nature be in its truest and finest form. There is no better healer than nature, that’s why we are committed to conserve it through our environment-driven actions. It’s not just we who make these home decor products, it’s URA Living in a lifelong partnership with nature and its resources. We set on discoveries, unearthing stories, handpicking cultures from the niches of India. The thing about local art is, the kaleidoscope of colours, designs and patterns are intriguing, takes you in a state of reverie.

Mission Statement

Sourcing finest fabrics & artisans with sustainable methods for unmatched home furnishings

Impact Created

1. Handcrafted home furnishing collections launched 2. Artisan techniques preserved through collections 3. Custom rug orders completed 4. Customers reached across India 5. Participated in a few exhibitions in Jaipur and Pune. Design workshops and exhibitions participated in

Overall employment created

5

% of Women Employees

80

Number of Artisans Empowered

3

What are the causes you support?

Artisan Livelihoods, Fair Trade / Ethical Wage, Upcycling Materials, Women's Empowerment, Women-Owned Business

What is the manufacturing process?

Every URA Living piece begins with a mood board capturing colour, texture, and inspiration. This evolves into mind maps and keywords defining design elements. Ideas are hand-sketched, then digitised for precision. Final techniques - block print, digital print, embroidery, embellishment, or hand-painting, are chosen to suit each design. Samples are created under the founder's direct supervision, enabling faster future production. Feedback refines the final sample before costing is finalised. The collection then moves to photoshoots and packaging, reflecting the brand's elegance, before logistics complete the journey from idea to doorstep.

What are the ingredients/materials you use?

Fabrics- Cotton, wool, jute, linen, hemp, blends of cotton, blends of wool, blends of linen Embellishments- Zardozi beads, sequins, sugar beads, pipe like structures, etc Threads- Cotton, wool, jute only Dye- Azo free dyes, natural plant dyes

How do you source your raw materials/ ingredients?

Our fabrics, cotton, wool, jute, linen, hemp, and their blends are carefully selected for quality and durability, paired with natural threads in cotton, wool, and jute. Colour comes from azo-free and natural, plant-based dyes. We work directly with artisans in Sanganer for our Adda embroidery featuring zardozi, beads, sequins, sugar beads, and pipe-like structures as well as block printing, allowing us to create custom designs; given the added cost, custom work is currently offered only for bulk B2B orders. In Bagru, we partner directly with artisans skilled in natural, plant-based dyeing as well as block printing.

During its life and beyond, can your products be repurposed or composted at home?

YES - Wall Tapestries: Frame a heavily textured or embroidered cushion cover, or hang a throw over a wooden dowel to create instant textile wall art. - Pet Bedding: Stuff a large, older cushion cover with fabric scraps to make a premium, breathable bed for a small dog or cat. - Tote Bags: Cut and sew a sturdy woven throw blanket or large cushion cover into a durable canvas-style tote bag or market shopper

Founded by Radhika

Radhika is a passionate textile designer and holds entrepreneurship with a deep love for handcrafted home furnishings that reflect a blend of tradition and modern luxury. With a vision to bring comfort