THE SIDES - Brown Living™

THE SIDES

House of Sides is an artisanal food brand rooted in the bold, layered flavours of Andhra cuisine. We handcraft small-batch podis, dips, and baked seed crackers — pantry staples made with clean ingredients and time-honoured recipes.

About THE SIDES

THE SIDES - Brown Living™

The Sides was born from a simple truth: the best food comes from hands that care. Founded by Madhu, a passionate home cook with deep roots in Andhra cuisine, The Sides brings the bold, slow-crafted flavours of South Indian kitchens to modern tables. Every podi, dip, and baked cracker is made in small batches using whole spices, fresh herbs, and natural ingredients — no preservatives, no shortcuts. What started as sharing homemade podis with friends and family has grown into a brand built on trust, taste, and tradition. The Sides believes that the sides make the meal — and that real food, made with intention, is the most sustainable choice you can make.

Mission Statement

To bring honest, handcrafted South Indian flavours to everyday tables — made with whole ingredients,

Impact Created

The Sides supports local women home-cooks and artisans for production, creating flexible livelihood opportunities. All products are made from scratch using natural ingredients, reducing the demand for ultra-processed foods. By sourcing whole spices and regional produce, we contribute to local agricultural ecosystems and promote South Indian food heritage.

Overall employment created

3

% of Women Employees

100

Number of Artisans Empowered

2

What are the causes you support?

Artisan Livelihoods

What is the manufacturing process?

Products are made in small batches using a combination of traditional handcrafting and kitchen equipment. Podis are slow-roasted and ground to develop depth of flavour. Seed crackers are hand-mixed and baked — never fried — with no artificial leavening agents. Every batch is made to order to ensure freshness.

What are the ingredients/materials you use?

Whole spices, lentils (urad dal, chana dal), dried Andhra chillies, curry leaves, sesame seeds, flaxseeds, sunflower seeds, whole grain flours, and natural herbs and seasonings. All products are vegetarian, with no artificial preservatives, colours, or flavours.

How do you source your raw materials/ ingredients?

We source spices and key ingredients directly from trusted regional suppliers in South India, prioritising whole and minimally processed ingredients. Local Delhi-NCR markets supplement our supply for fresh herbs. Quality and consistency are checked batch by batch.

During its life and beyond, can your products be repurposed or composted at home?

All ingredients are natural and fully biodegradable. Packaging, where glass or paper-based, can be reused or recycled at home. We actively encourage customers to reuse our jars for storage.

Founded by Madhu

Madhu is the founder of House of Sides, an artisanal food brand bringing the bold, layered flavours of Andhra cuisine to modern pantries.