Shubh Decor - Brown Living™

Shubh Decor

Shubh is rooted in celebration - an expression of warmth, positivity & vibrancy. Shubh Decor brings thoughtful aesthetics into everyday living. At the heart of Shubh lies a conscious commitment to sustainability. We work closely with skilled artisans, embracing mindful processes and prioritizing the use of natural & eco-friendly materials. Our creative process draws inspiration from ancient Indian art, architecture, and textiles - where geometry, patterns, and motifs are not just decorative, but deeply symbolic.

About Shubh Decor

Shubh Decor - Brown Living™

Shubh Decor was born from a deep appreciation for craft, culture, and conscious living. Founded by Chaitali Gala, a designer driven by a love for artisnal and local crafts, materials, processes, and detailing, Shubh Decor is a celebration of India’s rich artisanal heritage. By prioritising handcrafted processes, exploring natural and upcycled materials, and supporting artisan livelihoods, Shubh Decor aims to create products that are not only beautiful but also responsible. At Shubh Decor, every piece is more than décor— it is a story of craft, a touch of tradition, and a step towards mindful living

Mission Statement

handcrafted products rooted in nature and tradition

Impact Created

We have been redefining our brand model and values, and over the past year, we have been actively working with artisans. One of our core objectives is to generate sustainable employment and empower them financially. We take immense pride in ensuring that our practices are fair and ethical—we do not exploit our artisans. Instead, we deeply value and respect the skill, time, and effort they invest in creating each product.

Overall employment created

6

% of Women Employees

90

Number of Artisans Empowered

20

What are the causes you support?

Artisan Livelihoods, Plastic Neutral, Upcycling Materials, Women's Empowerment

What is the manufacturing process?

Made with minimal machine intervention, every single product follows a distinct, individual crafting process. For example:Our palm leaf hangings are created by first cutting fresh leaves into strips, dyeing them with eco-friendly natural colors, and expertly weaving them into intricate decorative elements.

What are the ingredients/materials you use?

Every product is made with different materials like sola wood, dried palm leaves, up-cycled plastic, jute cords, clay, mdf, glass mirrors. The material that the product is made of plays an integral part of the character and nature of the product

How do you source your raw materials/ ingredients?

The materials we use define the unique character of every product. From natural sola wood, dried palm leaves, clay, and jute cords to MDF, glass mirrors, and up-cycled plastic, each piece is thoughtfully crafted to bring its own distinct personality

During its life and beyond, can your products be repurposed or composted at home?

Yes — our products are thoughtfully designed to continue their journey even after their original use. During their life, they can be easily repurposed in multiple ways, encouraging mindful reuse rather than disposal. One of the objective is to encourage the user to use it in as many creative ways as possible.

Founded by Chaitali Gala

The founder is professionally trained in design, She is a graduate as as a communication designer from The Srishti School of Art, Design & Technology and possesses a deep passion for craftsmanship.