Novo Koyo

Name: Sandalwood Dhoop Sticks | 50 Fragrant Sticks with Reusable Holder
Brand: Novo Koyo
SKU: SWID005
Price: 400.0 INR

Elevate Everyday Living

We are here to bring you products that are refreshed memories being brought to you for every moment & occasion. Novo Koyo is the expression of warmth, happiness, celebration & that of Autumnal bliss that is new, nostalgic yet nuanced. Each fragrance is interpreted in a rather unique form by everyone just like each experience is. Our endeavour is to connect each consumer to the their true representation of diversity yet be close to their sense of familiarity.

About Novo Koyo

Novo Koyo was formed keeping in mind characteristics that replicate modern India, with endeavours to communicate our craft & history to the world. Organic potions, reusing materials, and applying clean materials in our products is our main endeavours for the present & future. While our products are fun & creativity is foundational in our products and packaging, you may never come across the same scent again anywhere that you experience with Novo Koyo. Koyo means autumn in Japanese and Novo is our take on new, hence we aim to provide new autumnal bliss to our clients through our products and story-telling. Novo Koyo aims to be a one stop fragrance solutions brand with our endeavour now also moving towards hand-crafted pottery in India. We aim to make every product of ours reusable so in the long run they can either be used for storage/decorative purposes.We hope that through our innovation and increased outreach our vision can bear fruition in the near future.

Mission Statement

Creative products that are quirky, quintessential & of great quality that create good memories.

Impact Created

Use of our products by health organisations for festive gifting, using our products for wellness purposes by psychologists. One of our milestones was when a Swedish home brand sourced products from us only because of our quality & quirky story-telling. Getting into the wedding industry for gifting and for Diwali hampers has been of great impact to us, as we aim to represent India through our scents. We specialise in bulk gifting for our Incense particularly and that works wonders for our brand. Selling at one of the best online/offline locations that have been very thoughtfully selected by us is also something that coincides with our brand story.

Overall employment created

% of Women Employees

Number of Artisans Empowered

What are the causes you support?

Artisan Livelihoods, Fair Trade / Ethical Wage, Non-Toxic (No Toxic Chemicals Used), Upcycling Materials, Women-Owned Business

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What is the manufacturing process?

We start by testing the fragrances and wax products in house, upon finding them safe & upto to our quality standards we approve of the samples. Start with the design process for each product & its packaging. Once samples of each final product are approved of we give our certified vendors confirmed orders for our products.

What are the ingredients/materials you use?

For the Incense Sticks - our ingredients include, essential oils, bamboo sticks, resin, flowers & wood extracts For the Candles - our main materials are glass, brass for some of the lids and candle snuffer accessories, soy wax mixed with coconut wax to give a safe and consistent burning capacity to each candle, lead free cotton wicks, & essential oils for fragrances.

How do you source your raw materials/ ingredients?

We contact certified top green suppliers at each level, starting from the fragrance suppliers to glass, wicks, lids & accessories. We only work with vendors that practise ethical manufacturing practices, ensuring the same by personally visiting each facility & once their samples are approved at every stage, we proceed further with the next step. Our main aim is to make our fragrance products safe for children, pets & the elderly, hence quality check at every step is a crucial step for our manufacturing process.

During its life and beyond, can your products be repurposed or composted at home?

Our incense sticks boxes are reused by most of our clients to store incense on a daily basis, the durability, beauty and functionality of the designs make the clients reuse them for storage of even small items such as pins, keys & stationery items. Our candle jars can be easily cleaned at home & used to store baubles & spices in the kitchen. However, we offer refilling services to clients who regularly use our fragrance products and aim to completely convert 80% of our clientele to do the same.

Founded by Sejal Kumar

Novo Koyo was born from a passion for creating meaningful experiences through fragrance. The founder envisioned a brand that transforms everyday spaces into sanctuaries of warmth, comfort, and mindfulness using thoughtfully crafted candles, incense, and home fragrances. Inspired by nature, timeless design, and the emotional connection between scent and memory, Novo Koyo blends premium ingredients with artisanal craftsmanship to create products that elevate everyday living.