Koi by Kanchi - Brown Living™

Koi by Kanchi

In a world where we prioritize speed, productivity and quick dopamines, Koi aims to bring attention to the importance of mindfulness, self-awareness as an intrinsic superpower one should hone to steer though this fast paced life so you don't burn-out (mentally & emotionally). We emphasize on slowing down (if not long atleast 15min a day) to reflect on what the mind & body needs and how it feels. Through Koi we offer this ecosystem of calm+self awareness through practical tools/objects as- guided journals, coaster, cushion covers that harmoniously create a soft space for you to practice intentional living.

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Koi by Kanchi - Brown Living™

Koi by Kanchi

Effortless Style, Inspired by Everyday Comfort.

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About Koi by Kanchi

Koi by Kanchi - Brown Living™

Founder's story- A personal challenge pushed me to face my own emotional chaos and seek practices to build a healthy mindset- one that overthinks less and enjoys life even with its challenges. A continuous state of anxiety and grief kept me exhausted, and I needed a way out. In that process, I observed how most of the people move through the same journey, feeling burnt out & unfulfilled. That's when I decided to share some of the practices that I learnt the hard way - and compiled them into a tool which I call the "Know Yourself Journal", which also happens to be Koi's Hero product. In 2026, I launched Koi's 1st collection, featuring a thoughtful curation of pieces that are calming yet functional, keeping people's needs in mind. Our writing tools are designed to bring intentional growth be at work and personal life, and the supporting objects of beauty - our coasters and pillows are meant to support a soft, calming environment around you

Mission Statement

Always People & Planet first- all products we design are meant to be functional, valuable, and conscious.

Impact Created

~200 journals we design save 1 full-grown tree from being cut down for paper and use 125 kg of cotton waste to create 4,000 A3 sheets. Supporting the livelihoods of the notebook and paper-making community

 Impact Metric

Value 

Overall employment created

1

% of Women Employees

1%

Number of Artisans Empowered

30

 

What are the causes you support?

Artisan Livelihoods. Non-Toxic (No Toxic Chemicals Used), Plastic Neutral, Upcycling Materials, Women's Empowerment, Women-Owned Business

What is the manufacturing process?

1- Our Journals are designed inhouse and then handmade in Noida in a facility that supports 70% women karigars. The tree-free paper for journals is sourced from Jaipur. 2- Cushion covers are made in an OEKO tex certified factory based in Noida 3- Coasters are all handmade and hand-painted in a factory in Agra

What are the ingredients/materials you use?

1- Tree-free paper - 100% recycled made out of waste cotton rags 2- 100% Cotton , Cotton velvets 3- Natural Sandstone- eco-freindly

How do you source your raw materials/ ingredients?

Handmade Paper- sourced directly from Karigars in Jaipur All other materials are procured by the factory

During its life and beyond, can your products be repurposed or composted at home?

Yes, our products can be repurposed and composted

Founded by Kanchi Rathore

Design has always been instinctive to me. More than a decade of working in the fashion industry, I still felt an unsettled pull to find deeper purpose in my work. A personal challenge pushed me to face my own emotional chaos and seek practices to build a healthy mindset- one that overthinks less and enjoys life even with it's challenges. In that process, I observed how most of us move through this fast & demanding world feeling burn out & unfulfilled.

Through Koi, I’m sharing the route to build internal calm, using the language I know best- Design. With the intention to grow the ‘Circle of Goodness’.