Joon Blu - Brown Living™

Joon Blu

Joon Blu is about celebrating Individuality while embracing change. For women like you & me who break free from stereotypes & pave our own paths, we craft timeless, functional, and durable zero-waste handbags, tailor-made to resonate with your style.

Sale
Sale
Sale
Load video: Joon Blu Collection Video
Joon Blu - Brown Living™

Joon Blu

Explore bags that resonate with your truth

Sale

Fable Fanny Pack | Recycled Plastic Yarn Waist Bag

Sale price₹1,600 Regular price ₹3,199
Sale

Muse Utility Pouch | Recycled Plastic Yarn Organizer

Sale price₹1,000 Regular price ₹1,999
Sale
Sale
Load video: Brown Living Plastic Free Packaging Video

100% Plastic Free

we mean it

Read More
Sale

About Joon Blu

Joon Blu - Brown Living™

Our founder's love for finesse, earth-friendly materials, and well-tailored bags took her on a journey to explore some of the most amazing alt-materials to leather and faux leather. On the quest to find something that mirrors the luxe of leather, versatility of canvas, durability of jute, the low-impact nature of recycled materials, and the finish of bespoke tailoring, she set out to find an all-in-one! Curated with extensive research, numerous interviews, various material samples, multiple prototyping, design trials, and thorough user-centric testing performed over a period of 18+ months is what evolved into Joon Blu. Our commitment goes beyond mere aesthetics – Joon Blu bags are created using recycled PET yarns, making them more durable than ever, 100% washable, and versatile enough to fit seamlessly into your life; knitted to form, ensuring a zero-waste production process – a step towards our shared love for the planet.

Mission Statement

To be the ultimate go-to accessory destination with sustainability, innovation & style at it’s core.

Impact Created

We have recycled 12,00,000+ bottles till date & counting. Using rPET also massively helps us lower our impact on environment as it has 75% lower carbon footprint, 20% less water consumption & 60% less energy consumption than virgin polyester.

Overall employment created

25

% of Women Employees

90

Number of Artisans Empowered

15

What are the causes you support?

Cruelty-free, Take Back Program for Waste Generation, Upcycling Materials, Women-Owned Business

What is the manufacturing process?

We source GRS certified Recycled PET yarns from certified vendors. Using a zero waste knitting technique we knit the panels in the shape required. All the panels are put together to make a bag minimising the waste generated during the manufacturing process.

What are the ingredients/materials you use?

Recycled PET Yarns, Metallic, non tarnish, long lasting hardware- including Logo Plates, Zippers, Pullers, Zip ends, Feet, Adjusters, D-rings. We use durable drill fabric for lining.

How do you source your raw materials/ ingredients?

Our raw material Recycled PET yarns are sourced from GRS certified recycling units. The yarns are then knitted in to pre-shaped panels in a GRS certified knitting unit. These panels form the basic raw materials for our products.

During its life and beyond, can your products be repurposed or composted at home?

Yes, our very unique knitted fabric can be recycled again. Once you do not wish to use the same bag any further, the bag can be recycled after removing all the hardware, and lining or any other embellishment used.

Founded by Monika Gera

Monika’s journey has been all about consistency. With One For Blue and now Joon Blu, she continues to bring creativity and innovation to the table. At Joon Blu, she brings together her sharp sense of style & comfort, the drive for women empowerment and her love for nature. At the helm of all affairs – from the finest details on a piece to collaborating with artists, NGOs and our community of customers – Monika steers the ship at Joon Blu, turning fashion & style into a force for change.

Shop by Category

Discover More

View all

Home & Living

Personal Care

Mens Fashion

Kids Fashion

Avani Kala Cotton Long Dress | Sustainable Women's Fashion – Womens Dress on Brown Living™. SKU: 5WA00010. Img 2.

Womens Fashion

Frida Handwoven Khadi & Ajrakh Anti - Fit Top | Slow Fashion – Womens Top on Brown Living™. SKU: AS-WT-XS. Img 2.

Womens Accessories

Food & Drinks

Gifts

Work Essentials

Travel Essentials