Dhaage was born from a deep love for threads, handmade artistry, and mindful living. As a macrame and embroidery artist, I wanted to create a space where craftsmanship meets sustainability. What began as a personal passion for creating with my hands slowly evolved into a brand that celebrates slow, thoughtful design. At Dhaage, every piece is carefully handcrafted using eco-friendly and sustainably sourced materials. From intricate macrame knots to delicate embroidery details, each creation reflects patience, intention, and a commitment to quality. Rather than following fast trends, Dhaage focuses on timeless designs that bring warmth, texture, and character into everyday spaces. Customization is at the heart of the brand, allowing every product to feel personal and meaningful. Whether it is a piece of décor, a thoughtful gift, or a small detail for a home, each creation carries the story of handmade care.
Mission Statement
To promote conscious living through eco-friendly, handcrafted macrame and embroidery creations.
Impact Created
Dhaage promotes conscious consumption by encouraging people to choose handmade, sustainable products over mass-produced alternatives. By using eco-friendly materials and creating long-lasting designs, the brand helps reduce waste and supports a slower, more mindful approach to living. Each handcrafted piece also preserves traditional textile artistry while adding warmth, individuality, and sustainable beauty to everyday spaces.
Impact Metric
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Value
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Overall employment created
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9
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% of Women Employees
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3%
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Number of Artisans Empowered
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4
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What are the causes you support?
Artisan Livelihoods, Carbon Neutral / Tree Plantations, Cruelty Free, Fair Trade / Ethical Wage, Non-Toxic (No Toxic Chemicals Used), Upcycling Materials, Vegan (No-Dairy), Women's Empowerment, Women-Owned Business
What is the manufacturing process?
At Dhaage, every piece is handcrafted in small batches with mindful precision. We begin by sourcing sustainable, eco-friendly materials, carefully selected for quality and durability. Each macrame and embroidery product is then meticulously handmade using traditional knotting and stitching techniques. Every detail — from design to finishing and packaging — is thoughtfully executed to ensure functionality, longevity, and minimal environmental impact. Our process reflects slow craftsmanship, intentional creation, and a commitment to conscious living.
What are the ingredients/materials you use?
We use sustainably sourced cotton cords, natural threads, high-quality embroidery floss, wooden elements, and other eco-friendly, plastic-free materials. Each material is carefully chosen for its durability, aesthetic appeal, and minimal environmental impact.
How do you source your raw materials/ ingredients?
At Dhaage, we thoughtfully source our raw materials from trusted suppliers who align with our values of sustainability and quality. We prioritize natural, eco-friendly, and plastic-free materials, selecting them in small quantities to reduce waste and ensure mindful production. Every material is chosen not just for its beauty, but for its durability and minimal environmental impact.
During its life and beyond, can your products be repurposed or composted at home?
Dhaage products are designed to be long-lasting and timeless. However, when they reach the end of their lifecycle, many of our pieces can be repurposed creatively or disassembled for reuse. Since we primarily use natural, cotton-based and eco-friendly materials, most components are biodegradable and can be composted at home (after removing any non-natural attachments, if applicable). Our aim is to ensure that every piece returns gently to the earth or finds a second life with purpose.
Dhaage is a founder-led sustainable craft initiative started by Jharna Gandhi, a macrame and embroidery artist. The brand focuses on creating eco-friendly handmade products while promoting traditional craft skills. Founder Profile Name: Jharna Gandhi Gender: Female Role: Founder, Designer & Artisan Education: Graduate Work: Product design, macrame knotting, embroidery work, customisation, quality control, and business operations. Through Dhaage, the initiative encourages appreciation for handmade craftsmanship and sustainable products. The brand also informally guides and supports women and individuals interested in learning basic macrame techniques, helping them explore creative skills that can potentially become a source of income in the future. While still in its early stage, Dhaage aims to gradually expand and create opportunities for more artisans and craft learners by sharing skills and promoting handmade, sustainable products.
