Cheluvu naturals - Brown Living™

Cheluvu naturals

Cheluvu Naturals is where self-care meets pure luxury. We believe beauty isn’t just skin-deep—it’s about how you feel. That’s why our products are crafted using the finest natural and vegan ingredients, free from harmful chemicals, and inspired by time-honoured beauty rituals. Every jar is a celebration of self-love, designed to help you feel beautiful in your own skin, naturally.

Black Seed Leave-In Hair Conditioner for Frizz Control

From ₹950

Sandalwood Body Butter for Deep Skin Moisturisation - 50g

₹1,500

Saffron Face Butter for Skin Hydration and Glow

From ₹950

About Cheluvu naturals

Cheluvu naturals - Brown Living™

Cheluvu Naturals is an innovative natural, vegan skincare & haircare brand dedicated to delivering high-performance products that harmonize with consumers' values. We offer effective, natural, and cruelty-free solutions in sustainable packaging, to address the growing demand for ethical beauty. By championing transparency and education, we empower consumers to make informed choices and experience the transformative power of clean ingredients. To summarize, we are redefining Sustainable & Ethical Beauty by empowering individuals through Natural, Vegan & Effective products and contribute to a healthier planet.

Mission Statement

Pioneering ethical beauty with natural, vegan care that’s effective and planet-friendly.

Impact Created

Cheluvu Naturals is creating a meaningful shift in how people approach personal care—moving away from chemical-heavy products toward safer, plant-based alternatives. By offering 100% natural and vegan formulations, the brand empowers individuals to make conscious choices that benefit both their skin and overall well-being. Beyond personal care, Cheluvu Naturals contributes to a larger environmental impact by promoting sustainable practices, reducing exposure to harmful ingredients, and encouraging mindful consumption. Each product reflects a commitment to ethical sourcing, minimal processing, and respect for nature. Through its growing community, Cheluvu Naturals is not just selling products—it’s building awareness, inspiring healthier lifestyles, and driving a movement towards a clean & responsible beauty.

Overall employment created

12

% of Women Employees

100

Number of Artisans Empowered

4

Fair Wage Practices

yes

What are the causes you support?

Cruelty-free, non-toxic (No Toxic Chemicals Used), vegan (No Dairy), women's empowerment, women-owned business

What is the manufacturing process?

Contract manufacturer; All the ingredients are natural ingredients and are sourced from known sources with reliable quality.,At Cheluvu Naturals, every product is crafted with trusted contract manufacturers who uphold the highest standards of quality and care. We use 100% natural, vegan ingredients sourced from reliable suppliers known for their purity and consistency. Rooted in tradition and refined with modern formulation, our products feature time-honoured botanicals like saffron, sandalwood, and nourishing plant oils. Each ingredient is chosen for its authenticity and proven benefits. Committed to ethical sourcing and cruelty-free practices, we create formulations free from harmful chemicals. Cheluvu Naturals is more than skincare—it is a conscious ritual designed to nourish, restore, and elevate your everyday routine with purity and understated luxury.

What are the ingredients/materials you use?

Contract manufacturer; All the ingredients are natural ingredients and are sourced from known sources with reliable quality.,At Cheluvu Naturals, every product is crafted with trusted contract manufacturers who uphold the highest standards of quality and care. We use 100% natural, vegan ingredients sourced from reliable suppliers known for their purity and consistency. Rooted in tradition and refined with modern formulation, our products feature time-honoured botanicals like saffron, sandalwood, and nourishing plant oils. Each ingredient is chosen for its authenticity and proven benefits. Committed to ethical sourcing and cruelty-free practices, we create formulations free from harmful chemicals. Cheluvu Naturals is more than skincare—it is a conscious ritual designed to nourish, restore, and elevate your everyday routine with purity and understated luxury.

How do you source your raw materials/ ingredients?

Contract manufacturer; All the ingredients are natural ingredients and are sourced from known sources with reliable quality.,At Cheluvu Naturals, every product is crafted with trusted contract manufacturers who uphold the highest standards of quality and care. We use 100% natural, vegan ingredients sourced from reliable suppliers known for their purity and consistency. Rooted in tradition and refined with modern formulation, our products feature time-honoured botanicals like saffron, sandalwood, and nourishing plant oils. Each ingredient is chosen for its authenticity and proven benefits. Committed to ethical sourcing and cruelty-free practices, we create formulations free from harmful chemicals. Cheluvu Naturals is more than skincare—it is a conscious ritual designed to nourish, restore, and elevate your everyday routine with purity and understated luxury.

During its life and beyond, can your products be repurposed or composted at home?

At Cheluvu Naturals, every product is crafted with trusted contract manufacturers who uphold the highest standards of quality and care. We use 100% natural, vegan ingredients sourced from reliable suppliers known for their purity and consistency. Contract manufacturer; All the ingredients are natural ingredients and are sourced from known sources with reliable quality.,Rooted in tradition and refined with modern formulation, our products feature time-honoured botanicals like saffron, sandalwood, and nourishing plant oils. Each ingredient is chosen for its authenticity and proven benefits. Committed to ethical sourcing and cruelty-free practices, we create formulations free from harmful chemicals. Cheluvu Naturals is more than skincare—it is a conscious ritual designed to nourish, restore, and elevate your everyday routine with purity and understated luxury.

Founded by Reshma Srinivasan

From a Rash to a Revelation It started with a rash. One teenage skin reaction taught us the truth: beauty products aren’t always as “natural” as they claim. Hidden chemicals. Harsh preservatives