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Chaitsi Ahuja | Brown Living

Brown Living

Brown Living was born from the founder's push to fight plastic pollution by making “better, not more” the default, helping people switch through simple, practical everyday alternatives. Brown Living curates and creates better everyday products for a sustainable, vegan, chemical-free, zero-waste lifestyle, made locally in India and vetted for environmental impact. Every order is packed and shipped plastic-free, with tree-planting to help keep deliveries carbon-neutral.

About Brown Living

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Brown Living is India's First Plastic-Free marketplace for a wide range of everyday use products, specially curated for a sustainable, vegan, chemical-free and zero waste lifestyle. Each product is made locally in India and handpicked after evaluating its environmental impact. All orders are packaged & shipped plastic-free. We plant trees from our profits to ensure your orders are carbon neutral as well!

What began as a simple intention to create better products soon grew into something much larger—a conscious movement toward mindful living. Rooted in sustainability and ethical craftsmanship, the brand focuses on creating products that are not only functional but also meaningful. Every piece reflects a journey—of materials sourced responsibly, artisans empowered with dignity, and processes designed to minimise environmental impact. The brand stands at the intersection of tradition and modern living, bringing thoughtfully crafted products into everyday spaces.

Mission Statement

To create sustainable, thoughtfully designed products that support artisan livelihoods

Impact Created

The brand actively contributes to building a more responsible ecosystem by empowering artisans, promoting ethical production, and reducing waste through sustainable practices. With a growing scale of impact, it continues to influence both livelihoods and lifestyle choices.

Overall employment created

21

% of Women Employees

99

Number of Artisans Empowered

0

What are the causes you support?

Artisan Livelihoods, Cruelty-Free

 

What is the manufacturing process?

The process involves ethically sourced materials, handcrafted production techniques, and quality checks at every stage. It focuses on minimising waste and maintaining sustainability throughout the lifecycle.

What are the ingredients/materials you use?

The brand uses natural, eco-friendly, and responsibly sourced materials that are carefully selected to minimise environmental impact while maintaining quality and durability. Each material is chosen to align with sustainability goals, ensuring products are safe, long-lasting, and suitable for conscious living.

How do you source your raw materials/ ingredients?

Raw materials are sourced through trusted and ethical suppliers who follow responsible and sustainable practices. The brand prioritises transparency in sourcing, ensuring that materials are obtained with minimal environmental impact while supporting fair trade practices and local communities wherever possible.

During its life and beyond, can your products be repurposed or composted at home?

Yes, the products are designed with a lifecycle approach in mind, allowing them to be reused, repurposed, or composted wherever possible. This ensures minimal waste generation and encourages customers to adopt sustainable habits by extending product life and reducing overall environmental impact.

Founded by Chaitsi Ahuja

Chaitsi Ahuja | Brown Living

Chaitsi Ahuja is the Founder & CEO of Brown Living, building a platform to make sustainability mainstream and easy to adopt through better daily choices.