{"product_id":"doormat","title":"Upcycled Marine Textile Doormat | Reclaimed Fabric Home Mat","description":"\u003cp\u003eBring sustainability into your home with this handcrafted doormat, thoughtfully woven from rescued marine textiles by skilled rural women artisans. Designed to be both practical and beautiful, this eco-friendly doormat transforms discarded materials into a durable everyday essential that welcomes guests while making a positive impact on the planet.\u003c\/p\u003e\u003cp\u003eEach doormat is carefully handwoven using reclaimed marine textiles, giving new life to materials that would otherwise become waste. Strong, lightweight, and washable, it is designed to withstand daily use in entryways, balconies, kitchens, or utility spaces. Its textured weave helps trap dust and dirt while adding warmth and character to your home.\u003c\/p\u003e\u003cp\u003eBecause every doormat is made from upcycled textiles, no two pieces are exactly alike. Variations in colour, texture, and weave are a natural part of the handcrafted process, making each doormat a one-of-a-kind creation with its own unique story.\u003c\/p\u003e\u003cp\u003eMore than just a home accessory, this doormat represents the principles of circular design by reducing textile waste and promoting responsible consumption. Every purchase helps create sustainable livelihood opportunities for rural women artisans, empowering them with dignified employment while preserving traditional handweaving skills.\u003c\/p\u003e\u003cp\u003ePerfect for eco-conscious homes, thoughtful gifting, or anyone looking to make sustainable choices without compromising on quality or style, this handcrafted doormat is a simple way to make a lasting difference—one step at a time.\u003c\/p\u003e","brand":"Aamhi Swaach Charitable Foundation","offers":[{"title":"Blue","offer_id":47274687463599,"sku":"DOORMATBLE","price":150.0,"currency_code":"INR","in_stock":true},{"title":"Yellow","offer_id":47274688676015,"sku":"DOORMATYLW","price":150.0,"currency_code":"INR","in_stock":true},{"title":"Orange","offer_id":47274688708783,"sku":"DOORMATORG","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/1785407865796-WhatsApp-Image-2026-07-30-at-4-01-53-PM-3.jpg?v=1785408112","url":"https:\/\/brownliving.in\/products\/doormat","provider":"Brown Living™","version":"1.0","type":"link"}