{"title":"Zikrr","description":"\u003cdiv\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eZikrr was born from memory, of childhood moments spent with my grandfather, who wore ittar like a quiet signature. Growing up in Lucknow, the city of Nawabs, fragrance wasn’t just something you wore - it was in fact, a part of who you were. Over time, synthetic perfumes replaced tradition, and the soul of scent began to fade. Zikrr is my effort to bring it back. We create handcrafted, alcohol-free ittars using age-old techniques and natural ingredients blending heritage with modernity. Our mission is to revive this ancient art and take it to the world. We are building Zikrr into the Byredo of India, rooted in memory, made for now. - Dea Srivastava\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eMission Statement\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eReviving India’s ittar heritage through mindful fragrances rooted in memory, nostalgia and craft.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eImpact Created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eZikrr is creating impact by reviving India’s centuries-old ittar-making tradition and supporting local artisans in Lucknow who practice the craft using natural, sustainable methods. Our alcohol-free, skin-safe fragrances promote conscious beauty while offering an alternative to synthetic, mass-produced perfumes. As a women-led brand, we champion inclusive storytelling, mindful marketing, and ethical production. With every ittar, we’re not only preserving a fading cultural legacy but also reintroducing it to a new generation of consumers who value depth, authenticity, and emotion. Our products encourage slower living, personal rituals, and a deeper connection to self, heritage, and environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid grid-cols-3 gridOne gap-y-8 gap-6 mt-8\"\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eOverall employment created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e6\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003e% of Women Employees\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e75\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eNumber of Artisans Empowered\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003e16\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eWhat are the causes you support?\u003c\/h4\u003e\n\u003cdiv class=\"flex space-x-2 mt-2\"\u003e\n\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eCruelty-free, \u003c\/span\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eUpcycling Materials, \u003c\/span\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eWomen Empowerment, \u003c\/span\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eWomen-Owned Business\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTIH2bVkSX1\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https:\/\/www.instagram.com\/reel\/DTIH2bVkSX1\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c\/path\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/DTIH2bVkSX1\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Tabiya Riyaz (@justyourskin_t)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/blockquote\u003e\n\u003cscript async src=\"\/\/www.instagram.com\/embed.js\"\u003e\u003c\/script\u003e","products":[{"product_id":"zikrr-jashn-long-lasting-alcohol-free-ittar-attar-10ml-roll-on","title":"Jashn Alcohol-Free Attar | 10mL Roll-On","description":"\u003cp\u003eJashn is \u003cstrong\u003eZIKRR\u003c\/strong\u003e's tribute to the centuries-old attar tradition of Lucknow, India. Named after the Urdu word for celebration, this rich floral woody fragrance opens with fresh citrus and rose, deepens into iris, black pepper, and nutmeg, and settles into a warm base of patchouli and amber.\u003c\/p\u003e\u003cp\u003eCrafted as a 100% alcohol-free, concentrated perfume oil, Jashn lasts 6-8 hours on skin without the dryness or irritation associated with alcohol-based perfumes. It comes housed in a reusable steel box, a small departure from single-use packaging common in mainstream fragrance retail.\u003c\/p\u003e\u003cp\u003eMade in India, using traditional attar-making techniques passed down through generations, Jashn is designed for evenings, festive occasions, and thoughtful gifting.\u003c\/p\u003e","brand":"Zikrr","offers":[{"title":"Jashn_8ml","offer_id":47439097462959,"sku":"Jashn_8ml_1788422208460_0b48r","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/jashn-alcohol-free-attar-10ml-roll-on-jashn-8ml-1788422208460-0b48r-zikrr-jashn-8ml-6327467.jpg?v=1788461414"},{"product_id":"zikrr-aks-floral-alcohol-free-ittar-attar-for-women-10ml-roll-on","title":"Aks | Floral Alcohol-Free Ittar Attar | 10mL Roll-On","description":"\u003cp\u003e\u003cstrong\u003eAks\u003c\/strong\u003e, meaning reflection, is \u003cstrong\u003eZIKRR\u003c\/strong\u003e's most romantic attar, crafted for those who want a fragrance that feels personal and enduring. It opens with juicy cassis, blooms into rose and freesia, and settles into a warm, comforting base of vanilla, patchouli, and woody accords.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs a concentrated perfume oil, Aks is entirely alcohol-free, gentle on skin, and long-lasting, evolving through its full fragrance journey over 6-8 hours. Housed in a reusable steel box rather than disposable packaging, each bottle reflects ZIKRR's approach to craft over convenience.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMade in India and inspired by the attar heritage of Lucknow, Aks is suited to romantic occasions, everyday wear, and gifting.\u003c\/p\u003e","brand":"Zikrr","offers":[{"title":"Default Title","offer_id":47444677722287,"sku":"Zikrr_Aks","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/aks-floral-alcohol-free-ittar-attar-10ml-roll-on-zikrr-aks-zikrr-6865163.jpg?v=1788640455"},{"product_id":"zikrr-sehar-attar-for-women-men-alcohol-free-roll-on-10ml","title":"Sehar Attar for Women \u0026 Men | Alcohol-Free Roll-On | 10ml","description":"\u003cp\u003e\u003cstrong\u003eSehar\u003c\/strong\u003e, meaning early morning or dawn, is \u003cstrong\u003eZIKRR\u003c\/strong\u003e's lightest fragrance, a subtle attar meant to be worn on its own or layered underneath other perfumes. It opens with cardamom, clove, and black pepper, softens into gentle florals and cedar, and settles into a light base of musk and subtle oudh.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs a 100% alcohol-free concentrated perfume oil, Sehar is gentle enough for daily use and long-lasting despite its subtlety. It comes housed in a reusable steel box, made to be kept beyond its first use.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMade in India and rooted in the attar heritage of Lucknow, Sehar suits daily wear, office use, and fragrance layering.\u003c\/p\u003e","brand":"Zikrr","offers":[{"title":"Default Title","offer_id":47444762230959,"sku":"Zikrr_Sehar","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/sehar-attar-for-women-men-alcohol-free-roll-on-10ml-zikrr-sehar-zikrr-8579445.jpg?v=1788640454"},{"product_id":"zikrr-shalimar-soft-floral-alcohol-free-attar-women-10ml-roll-on","title":"Shalimar | Soft Floral Alcohol-Free Attar | 10mL Roll-On","description":"\u003cp\u003eNamed after the legendary Mughal gardens, \u003cstrong\u003eShalimar\u003c\/strong\u003e is \u003cstrong\u003eZIKRR\u003c\/strong\u003e's most wearable floral attar, light enough for daily wear yet refined enough for special occasions. It carries top notes of orange and bergamot, a heart of Turkish rose, jasmine, and ylang-ylang, and a soft base of white musk, vanilla, and patchouli.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eShalimar is a 100% alcohol-free, concentrated perfume oil that lasts 6-8 hours on skin. It arrives in a reusable steel box, made to be kept and repurposed rather than discarded after a single use.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrafted in India using traditional attar-making methods rooted in Old Lucknow, Shalimar is designed for everyday elegance, office wear, and gifting.\u003c\/p\u003e","brand":"Zikrr","offers":[{"title":"Default Title","offer_id":47444871086255,"sku":"Zikrr_Shalimar","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/shalimar-soft-floral-alcohol-free-attar-10ml-roll-on-zikrr-shalimar-zikrr-1339570.jpg?v=1788640453"},{"product_id":"zikrr-kashish-fresh-woody-alcohol-free-attar-unisex-10ml-roll-on","title":"Kashish | Fresh Woody Alcohol-Free Attar | 10mL Roll-On","description":"\u003cp\u003e\u003cstrong\u003eKashish\u003c\/strong\u003e, meaning attraction, is a versatile fresh woody attar built to move seamlessly between daily wear and evening occasions. It opens with lemon and lavender, deepens into nutmeg and orange blossom, and settles into a smooth base of patchouli, musk, and woody accords.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAn alcohol-free, concentrated perfume oil, \u003cstrong\u003eKashish\u003c\/strong\u003e is gentle on skin and long-lasting, evolving over 6-8 hours. It comes in a reusable box, designed for reuse rather than disposal.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMade in India and inspired by the attar-making traditions of Lucknow, Kashish is suited equally to men and women, for both daily wear and gifting.\u003c\/p\u003e","brand":"Zikrr","offers":[{"title":"Default Title","offer_id":47444971684015,"sku":"Zikrr_Kashish","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/kashish-fresh-woody-alcohol-free-attar-10ml-roll-on-zikrr-kashish-zikrr-5092586.jpg?v=1788640453"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/collections\/Featured_Brand_Logos_4_400x400_px_8.png?v=1788461173","url":"https:\/\/brownliving.in\/collections\/zikrr.oembed","provider":"Brown Living™","version":"1.0","type":"link"}