{"title":"THE SIDES","description":"\u003cdiv\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eThe Sides was born from a simple truth: the best food comes from hands that care. Founded by Madhu, a passionate home cook with deep roots in Andhra cuisine, The Sides brings the bold, slow-crafted flavours of South Indian kitchens to modern tables. Every podi, dip, and baked cracker is made in small batches using whole spices, fresh herbs, and natural ingredients — no preservatives, no shortcuts. What started as sharing homemade podis with friends and family has grown into a brand built on trust, taste, and tradition. The Sides believes that the sides make the meal — and that real food, made with intention, is the most sustainable choice you can make.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eMission Statement\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eTo bring honest, handcrafted South Indian flavours to everyday tables — made with whole ingredients,\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eImpact Created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eThe Sides supports local women home-cooks and artisans for production, creating flexible livelihood opportunities. All products are made from scratch using natural ingredients, reducing the demand for ultra-processed foods. By sourcing whole spices and regional produce, we contribute to local agricultural ecosystems and promote South Indian food heritage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid grid-cols-3 gridOne gap-y-8 gap-6 mt-8\"\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eOverall employment created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e3\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003e% of Women Employees\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e100\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eNumber of Artisans Empowered\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e2\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eWhat are the causes you support?\u003c\/h4\u003e\n\u003cdiv class=\"flex space-x-2 mt-2\"\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eArtisan Livelihoods\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Da8VqgQTRJr\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https:\/\/www.instagram.com\/reel\/Da8VqgQTRJr\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/Da8VqgQTRJr\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by THE SIDES by madhu (@thesides_)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/blockquote\u003e\n\u003cscript async src=\"\/\/www.instagram.com\/embed.js\"\u003e\u003c\/script\u003e","products":[{"product_id":"baked-seed-crackers-gluten-free-no-maida","title":"Baked Seed Crackers | Gluten-Free No Maida Snack- 75g","description":"\u003cp\u003eBaked Seed Crackers by THE SIDES (House of Sides) are handmade in small batches from a wholesome blend of pumpkin seeds, sunflower seeds, flax seeds, chia seeds, white and black sesame seeds, ragi flour, honey and ghee - baked to a perfect golden crunch.\u003c\/p\u003e\n\u003cp\u003eThe moment they come out of the oven, the warm, toasty aroma of roasted seeds and ghee fills the room. Each bite balances crunch, subtle sweetness and deep nutty richness. No maida, no preservatives, no nonsense - just pure, nutrient-rich snacking.\u003c\/p\u003e\n\u003cp\u003eIngredients: Pumpkin seeds, sunflower seeds, flax seeds, chia seeds, white sesame seeds, black sesame seeds, ragi flour, honey, ghee.\u003c\/p\u003e\n\u003cp\u003eNet quantity: 70 g\u003c\/p\u003e\n\u003cp\u003ePerfect as: a base for hummus, dips and cheese spreads; a mid-morning snack with chai or coffee; a seedy crunch crumbled over salads; an on-the-go munch straight from the pack; a power snack with nut butter or avocado; a crowd-pleaser on any charcuterie board.\u003c\/p\u003e\n\u003cp\u003ePairs best with THE SIDES dips: Classic Hummus, Bea-Sil, Dill Tzatziki, Smoky Papz and South Indian Salsa.\u003c\/p\u003e\n\u003cp\u003eAllergen information: Contains sesame and milk (ghee). Not suitable for vegans (contains honey and ghee).\u003c\/p\u003e\n\u003cp\u003eStorage: Store in a cool, dry place away from direct sunlight. Reseal or transfer to an airtight container after opening to retain crunch.\u003c\/p\u003e","brand":"THE SIDES","offers":[{"title":"Default Title","offer_id":50531818373295,"sku":"BKC-001","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/1790318889202-seed-crackers-kitchen.jpg?v=1790319400"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/collections\/Featured_Brand_Logos_4_400x400_px_30_da8afd33-eb14-4795-b76d-6cd8ff3d8007.jpg?v=1790341633","url":"https:\/\/brownliving.in\/collections\/the-sides.oembed","provider":"Brown Living™","version":"1.0","type":"link"}