{"title":"Kritenya","description":"\u003cdiv\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eKritenya was born with a deep intention—to work closely with the weavers and traditional weaves of Assam, bringing their craft into contemporary relevance. At a time when it was uncommon, even controversial, to cut mekhalas and transform them into bags, we chose to challenge convention. There were mixed reactions—some appreciated the innovation, while others questioned it—but we stayed committed to our vision. Slowly and steadily, we grew. Exhibitions, along with online platforms like Craftsvilla and Novica, played a significant role in helping us reach a wider audience and build trust in what we were creating. From the very beginning, Kritenya was never just about products—it was about people. Instead of setting up a conventional factory, we chose a more mindful path: working with women who already possess skills like stitching and handwork but may not have the opportunity to step out and work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eMission Statement\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eEmpowering our team with a sustainable livelihood. Always upcycle and be zero waste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eImpact Created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eOur understanding of fabrics and how to use them has inspired brands and organizations. Creating consistent livelihood opportunities for skilled women working from their own spaces\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid grid-cols-3 gridOne gap-y-8 gap-6 mt-8\"\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eOverall employment created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e8\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003e% of Women Employees\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e80\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eNumber of Artisans Empowered\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e8\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eWhat are the causes you support?\u003c\/h4\u003e\n\u003cdiv class=\"flex space-x-2 mt-2\"\u003e\n\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eUpcycling Materials, Women's\u003c\/span\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003e Empowerment\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVRMiAbgWtz\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/DVRMiAbgWtz\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Kritenya-Handwoven \u0026amp; Handcrafted accessories. (@kritenya)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/blockquote\u003e\n\u003cscript async src=\"\/\/www.instagram.com\/embed.js\"\u003e\u003c\/script\u003e\n\u003c\/div\u003e","products":[{"product_id":"upcycled-hobo-bag","title":"Upcycled Hobo Bag for Women | Sustainable Handmade Handbag","description":"\u003cp\u003eElevate your daily carry with a bag that is as conscious as it is functional. This oversized hobo is handcrafted from a breathable linen-cotton ,featuring a olive green body and a unique mosaic of upcycled textile patches. Every stitch tells a story of mindful design and artisanal skill.\u003c\/p\u003e\u003cp\u003eWith leather handles and high-quality stitching, this bag is designed to handle the weight of your daily essentials with ease.\u003c\/p\u003e\u003cp\u003eIt comes with a printed cotton lining with ​3 Interior Pockets for your phone, wallet, etc.\u003c\/p\u003e\u003cp\u003e​Water Bottle space to keep you hydrated and prevent spills.\u003c\/p\u003e\u003cp\u003e​Internal Key-Hook Strap so you never lose your keys at the bottom of your bag.\u003c\/p\u003e","brand":"Kritenya","offers":[{"title":"Default Title","offer_id":46902768009391,"sku":"KRBL01","price":3500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/upcycled-hobo-bag-for-women-sustainable-handmade-handbag-krbl01-kritenya-6504492.jpg?v=1778632933"},{"product_id":"handcrafted-linen-cotton-sling-bag","title":"Handcrafted Linen-Cotton Sling Bag","description":"\u003cp\u003e​Embrace effortless style with this handcrafted sling bag, designed for those who appreciate the beauty of natural textures and slow fashion. Combining the breathability of linen with the durability of cotton, this compact accessory is perfect for your daily essentials.\u003c\/p\u003e\u003cp\u003eThe front flap features intricate, hand-detailed thread work in earthy tones, framed by a delicate braided lace trim and a soft fringe finish.\u003c\/p\u003e\u003cp\u003eDesigned with both a main zip closure and a hidden magnetic button on the flap to keep your belongings secure while you're on the move.\u003c\/p\u003e\u003cp\u003eThe lined interior includes a dedicated zip pocket for valuables and a convenient patch pocket for quick-access items.\u003c\/p\u003e\u003cp\u003eFeatures a sturdy, adjustable cotton strap, allowing you to wear it as a classic shoulder bag or a comfortable crossbody.\u003c\/p\u003e\u003cp\u003eIts neutral palette and textured finish make it a versatile addition to any wardrobe, pairing perfectly with both ethnic wear and casual western outfits\u003c\/p\u003e","brand":"Kritenya","offers":[{"title":"Default Title","offer_id":46908209496239,"sku":"KRBL02","price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/handcrafted-linen-cotton-sling-bag-krbl02-kritenya-7102451.jpg?v=1778720231"},{"product_id":"hobo-bag-in-linen-cotton-with-upcycled-details","title":"Linen Cotton Hobo Bag with Upcycled Details","description":"\u003cp\u003eElevate your daily carry with a bag that is as conscious as it is functional. This oversized hobo is handcrafted from a breathable linen-cotton ,featuring a natural color body and a unique mosaic of upcycled textile patches. Every stitch tells a story of mindful design and artisanal skill.\u003c\/p\u003e\u003cp\u003eWith leather handles and high-quality stitching, this bag is designed to handle the weight of your daily essentials with ease.\u003c\/p\u003e\u003cp\u003eIt comes with a printed cotton lining with ​3 Interior Pockets for your phone, wallet, etc.\u003c\/p\u003e\u003cp\u003e​Water Bottle space to keep you hydrated and prevent spills.\u003c\/p\u003e\u003cp\u003e​Internal Key-Hook Strap so you never lose your keys at the bottom of your bag.\u003c\/p\u003e","brand":"Kritenya","offers":[{"title":"Default Title","offer_id":46909991846063,"sku":"KRBL03","price":3500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/linen-cotton-hobo-bag-with-upcycled-details-krbl03-kritenya-3898441.png?v=1778720230"},{"product_id":"hand-embroidered-linen-cotton-tote-bag","title":"Hand Embroidered Linen Cotton Tote Bag","description":"\u003cp\u003e​Embrace the beauty of slow fashion with this artisanal linen tote. Crafted for those who appreciate natural textures and handcrafted details, this spacious bag is a perfect companion for both casual outings and travel days.\u003c\/p\u003e\u003cp\u003eThis tote features a natural linen front panel adorned with cotton thread handwork and MOP details. The design is anchored by a rich olive linen gusset and matching handles, offering a sophisticated earthy aesthetic\u003c\/p\u003e\u003cp\u003eDesigned with a wide gusset for extra room, ideal for carrying your daily essentials or travel gear.\u003c\/p\u003e\u003cp\u003e​Features a reliable zip closure to keep your belongings safe.\u003c\/p\u003e\u003cp\u003e​Fully lined with cotton fabric which Includes two pockets attached to the inner lining for quick access to your phone, keys, or cards.\u003c\/p\u003e","brand":"Kritenya","offers":[{"title":"Default Title","offer_id":46910384832687,"sku":"KRBL04","price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/hand-embroidered-linen-cotton-tote-bag-krbl04-kritenya-5893615.png?v=1778720231"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/collections\/kritenya-7962847.jpg?v=1778632752","url":"https:\/\/brownliving.in\/collections\/kritenya.oembed","provider":"Brown Living™","version":"1.0","type":"link"}