{"title":"Jaivik Setu","description":"\u003cdiv\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eJaivik Setu means the bridge. We didn't set out to start another clean-food brand - we set out to repair a broken connection. For decades, our co-founder worked on reforestation across Madhya Pradesh, going deep into farming villages. He watched commercial farming take over from traditional farming, harmful chemicals become routine, and the farmers who refused — still growing food the natural way get singled out. Longer crops, higher costs, and a market that wouldn't pay them what their work was worth. In 2014, we started Jaivik Setu to build the bridge that was missing — between families who deserve to know what's in their food, farmers who deserve fair prices for honest work, the land that needs healthy soil to recover, and the future our children will inherit. Our goal is simple: deepen our farmer network, complete organic certification, and make verified clean food the default in Indian kitchens, proven by NABL lab testing, farm audits, and full traceability from soil to shelf.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eMission Statement\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003eA bridge between honest farmers, conscious families, and the land that feeds them both.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-6 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eImpact Created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900 text-sm mt-2\"\u003e1. Empowering farmers: We work with hundreds of farmers practicing natural, chemical-free cultivation - paying fair prices, building long-term relationships, and supporting them through the transition away from commercial agriculture. 2. Clean food: Through our in-house Pipal Café at the Jaivik Setu HQ, we bring clean food using as many organic ingredients as possible, along with local \u0026amp; seasonal produce to thousands of families in Indore, MP. 3. Greening the land: Through our partner foundation Scientech Eco Foundation (SEF), every pack contributes to tree-planting and ecological restoration. Over the last 40 years, our co-founder has actively contributed to reforestation projects in and around Indore, MP. SEF has planted ~30 lakh trees in and around our home city with active care for their long-term survival. 4. Strengthening communities: We also support local artisans and traditional crafts through our retail outlet, Pipal Handicrafts Store.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid grid-cols-3 gridOne gap-y-8 gap-6 mt-8\"\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eOverall employment created\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e19\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003e% of Women Employees\u003c\/h4\u003e\n\u003cp class=\"text-gray-900\"\u003e20\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eNumber of Artisans Empowered\u003c\/h4\u003e\n\u003ch4 class=\"text-gray-900\"\u003e20\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"mt-8 review-border\"\u003e\n\u003ch4 class=\"text-gray-700 font-medium\"\u003eWhat are the causes you support?\u003c\/h4\u003e\n\u003cdiv class=\"flex space-x-2 mt-2\"\u003e\u003cspan class=\"px-3 py-1 bg-gray-200 text-gray-700 rounded text-sm\"\u003eCarbon Neutral \/ Tree Plantations\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWLUFpdCEKx\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c\/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c\/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c\/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/DWLUFpdCEKx\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Jaivik Setu® (@jaiviksetu)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/blockquote\u003e\n\u003cscript async src=\"\/\/www.instagram.com\/embed.js\"\u003e\u003c\/script\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"sattu","title":"Sattu 500g | Roasted Gram Flour for Healthy Drinks \u0026 Recipes","description":"\u003cp\u003eOur Sattu (500 gm) is made from roasted Bengal gram (chana) and pearl barley (jau), ground into a fine, traditional flour. It carries the earthy, roasted aroma that has made sattu a trusted staple across Indian kitchens for generations.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe farms we work with do not use chemical pesticides or insecticides. The grains are carefully hand sorted, minimally processed, and packed in small batches.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWays to use it\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eWhisk into cold water with lemon, salt, and roasted cumin for a summer drink\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eMix with jaggery or sugar and water for a sweet version\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eKnead into dough for sattu paratha and litti\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eStir into smoothies and batters\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Jaivik Setu","offers":[{"title":"Default Title","offer_id":47117853753519,"sku":"STU","price":155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/sattu-500g-roasted-gram-flour-for-healthy-drinks-recipes-stu-jaivik-setu-9924277.jpg?v=1782545529"},{"product_id":"pumpkin-seeds-250-gm","title":"Pumpkin Seeds 250g | Natural High Protein \u0026 Fiber Superfood","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMild and gently nutty, these seeds are easy to fold into everyday cooking. Stir them into your morning smoothie, sprinkle them over salads, poha, and curd, mix them into chutneys and laddoos, or simply eat them by the handful through the day.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOur pumpkin seeds are sourced from farms in Bhilwara district, Rajasthan, part of a wider oilseed growing belt. T\u003cstrong\u003ehe farms we work with do not use chemical pesticides or insecticides \u003c\/strong\u003eon the crops. The seeds are \u003cstrong\u003eraw and unroasted\u003c\/strong\u003e, carefully hand cleaned and sorted, and packed in small batches, so what reaches you stays close to how it grew on the farm.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWays to use them\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eStir into morning smoothies and shakes\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eSprinkle over salads, poha, dahi, soups, and oatmeal\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eMix into chutneys, laddoos, and seed or trail mixes\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eAdd to breads, energy bars, and granola while baking\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eLightly roast and eat by the handful\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Jaivik Setu","offers":[{"title":"Default Title","offer_id":47124924793007,"sku":"PKSJS","price":298.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/files\/1782726051410-Pumpkin-Seeds-250g-Front.jpg?v=1782727655"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/0173\/9088\/collections\/Untitled_design_ad7f9a47-ee9d-4212-888a-0ff520fc7590.jpg?v=1782739400","url":"https:\/\/brownliving.in\/collections\/jaivik-setu.oembed","provider":"Brown Living™","version":"1.0","type":"link"}