Derived from Lueur, the French word for Glow, Luaer is an uncomplicated, unhurried beauty brand. One that is inspired by the nuances and details of everyday living and is an ode to the timeless wisdom passed down through generations. At Luaer, our products work with nature and within nature.
"A little over four years ago, while I was indulging in my curiosity to live a conscious and holistic lifestyle, I started tinkering with all the ingredients I could find in my kitchen and garden. Mixing and matching, trying and testing, I spent many moon cycles perfecting what would become Luaer. I'd spend hours transporting my mind back to my childhood where I'd be sat patiently beside my grandmother – who was notorious for making her own lip balms and kajals – transfixed by the ingredients she used."