What began as a quest for non-toxic skincare led the team at Daughter Earth on a conscious journey to build products that are good for your skin and also deliver maximum results. They took a stance that they will never make women choose between natural and high-performance. Every product they make is formulated without compromise.
Reef-Safe Beauty: Right at the R&D phase, the team at Daughter Earth ensures all ingredients are reef-friendly and earth-friendly, which means they do not use microbeads, nanoparticles, silicones, siloxanes and SLS/SLES.
They also believe in giving back to the roots, investing in afforestation and education of girl children. 10% of what they earn in profits go into the above social causes. They support Project Greenhands, WWF, Plan India, Vipassana International Centers, One Tree Planted and PETA India.