Aagghhoo

The word ‘Aagghhoo’ is inspired by babies’ happy gurgles. The brand makes pure, slow and conscious products with 100% handmade natural fabrics and colours. As a slow and essentialist baby brand, Aagghhoo promises that you will be spoilt for less, but the perfect choice. Aagghhoo aims to inspire new-age parents to make thoughtful choices for their babies. 

Our textiles/yarns devoid of any chemical processes like bleaching, softening, etc. We use only herbal dyes with medicinal qualities to dye our fabrics so they are absolutely safe for babies with sensitive skin. All the wearables are ergonomically thought through and each garment has a purpose and specific use at different stages of a baby's growing period.

Aagghhoo is designed for new-age millennial parents who read/know a lot about baby care, but the moment they hold their baby, they are still nervous. We wanted to design for such parents who are knowledgeable yet need support through well-designed baby products. Who cares more about the purity of materials, baby’s wellness and believe in a gender-neutral approach to design.